Google Analytics 4

With Google Analytics 4, businesses can take a significant step forward in powerful data insights for better decision making.

GA4 is a revamped analytics system, with better reporting than what used to be available in the previous Universal Google Analytics. Are you and your organisation using this platform to the best of its ability?

Join facilitator Graeme Douglas, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Delivered in four online sessions, learn how to navigate GA4 with confidence and uncover the metrics that drive smarter marketing decisions. | Dates: October 7, 14, 21 & 28.

07/10/2026

12:00pm - 1:30pm

Online

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Learning Outcomes

You'll learn about

How GA4 works
Overview of best practice setup/configuration of GA4
The differences of Universal Google Analytics and GA4
Overview of the standard reports and segments

Who Should Attend

Want to understand how to assess the performance of their marketing campaigns
Want to start using GA4 to prioritise website changes
Want to use data to understand to drive more decision making
Want to better understand how their digital agencies are performing

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services.

Graeme was great, incredibly knowledgeable and generous with his knowledge.

past attendee 2024

Great course to get to grips on GA4 with hands on exposure and a small class size so you can ask questions relevant to your needs.

annalese, meridian energy 2024

Wonderful experience of being at the event. Lovely people, great facilitator, super knowledgeable. Thoroughly enjoyed it!

past attendee 2024

A hands on approach from Graeme that let us work through different features in GA4 for ourselves. The provided slide deck with external links/learning was also greatly appreciated.

past attendee 2024

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Google Analytics 4

With Google Analytics 4, businesses can take a significant step forward in powerful data insights for better decision making.

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