Vote for the Greatest Ads
ANZ's HOWTWO for small business
The first two years in business are tough. We follow Claire’s 2 year business journey and how ANZ can help with the HOWTWO Small Business Support programme. Voted the second most favourite ad in NZ in 2023 and 2024
ASB - Ben and Amy
This campaign introduces the country to Ben and Amy, a lovable and thoroughly modern Kiwi couple who will take us on a journey of the ups and downs, twists and turns of life and prove out the insight that 'no two lives are the same' and 'whichever path you choose, ASB can help you live it one step ahead'. NZ’s most favourite ad as researched by TRA in 2021 and 2023.
Genesis - George and her Family
Introducing... George and her family. They’re like a lot of families in Aotearoa. They argue over who left the fridge door open, and who keeps having long, hot showers. Mostly though, they care about each other and making the world better through smarter, more sustainable energy choices.
Kathmandu's Summer, Never Sleeps
Kathmandu was perceived as a winter brand, worn by dads, And bought on sale – to a brand that is purchased in summer by their kids! Summer Never Sleeps is a film that encourages outdoors enthusiasts to cram in every ‘out there’ adventure they can this summer, by waving goodbye to sleep. With no need to sleep, symbols associated with drifting off are given new meanings.
KFC Surf Lifesaving TVC
As part of building KFC’s social goodness back to the community Restaurant Brands have partnered with Surf Life Saving NZ (SLSNZ) for over 10 years. It is an important partnership to continue to elevate Surf Life Saving’s work and promote beach safe messaging, whilst giving back to the community.
Lotto - Missing ticket
Lotto NZ released its Powerball commercial, ‘Lost,’, which quickly became New Zealand’s favourite ad on air, according to viewer-led research by Think TV and TRA. But a month after the release of ‘Lost’, Lotto NZ revealed that the ad was much more than a commercial – it was actually a ticket.
McDonald's its good to be the driver
The campaign highlights the unwritten rule of "Driver Tax", where the driver has an irrefutable claim on whatever food the passengers are eating during a road trip. The TV ad depicts various scenarios of drivers taking bites or handfuls of food from passengers, much to their dismay, highlighting the "Driver Tax" concept in a humorous way.
Partners Life - Last Performance
New Zealand life insurance company Partners Life seamlessly integrated itself into the country’s most popular murder mystery TV show, The Brokenwood Mysteries, by using the show’s dead characters as spokespeople. In every episode someone dies and ends up in the morgue where their cause of death is determined.
Pak'N'Save Stickman
Continuing their success with this concept from 207 Stickman was voted as NZ’s 3rd most favourite ad in 2020 and in the most liked advertisements in 2023 and 2024.
Skinny Famous Names - Louis Hamilton
Skinny will do anything to keep prices low and customers happy. So rather than paying big name celebrities to be in its ads – and then passing those costs on to customers – it has once again scoured the country to find ordinary New Zealanders with famous names, part of its campaign developed by Colenso BBDO.
TrustPower - "Four Legs" | Double Barrrel
Its not just people who are meant to be together. The electrical company's heartwarming 90-second commercial tells the heartwarming story of a man and a dog who are meant to be together for reasons that unfold as the story develops.
Turners - Tina
Winner of the 2022 Supreme award at the NZ Marketing Awards and named as one of NZ’s most favourite ads in 2023. Tina is a fanatic about cars and why you should sell your car through Turners. Tina has become an iconic figure in NZ.
Vogels - Neighbours 2023
Fate takes an unexpected turn when a grocery order is accidentally dropped off at the wrong address and the Kiwi hero in the film Gareth embarks on a courageous retrieval mission from a somewhat intimidating neighbour’s house.
Westpac - Together Greater
The Westpac "Maisie and the Giant" campaign used metaphorical storytelling to demonstrate the power of partnership, to help New Zealanders achieve great things.
Air NZ - Inflight video series
As the official airline of Middle-earth, Air New Zealand went all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; they named this The Most Epic Safety Video Ever Made
DB Export - Brewtroleum
This campaign was an international winner at Cannes Lions Awards. Brewtroleum is a biofuel made from the by-products of brewing DB Export beer. It is produced by converting the ethanol derived from the beer waste into fuel-grade ethanol, which is then blended with petrol to create a high-performance 98 octane biofuel.
Gregg's Coffee - Top Twins Collection
In this series of comedic advertisements, two Kiwi institutions — Gregg's and the Topp Twins — team up to sell instant coffee. Showcasing Lynda and Jools' range, the ads feature four sets of characters; the macho Ken & Ken, bumbling Camp Mother & Camp Leader, posh Prue & Dilly, and Westie girls Raylene & Brenda.
Health Promotion Agency - Say Yeah Nah
This 60-second light-hearted commercial that uses the popular Kiwi expression “Yeah, Nah” to discourage binge drinking and encourage mates to just have a good time instead. It shows New Zealanders it’s okay to say ‘yeah’ to a good time and ‘nah’ to needing alcohol to have it.
Lotto Powerball Imagine - Amoured Truck
The ad was inspired by the true story of a Kiwi man who won $15 million and, honouring a promise made long ago, went halves with his mate. The happy tale is the third instalment of the Imagine series, which began with 2015’s ‘Pops’ Gift’, followed by ‘Mum’s Wish’ in 2016. Both stories have a similarly positive and emotional tone and are designed to take the audience beyond the ordinary with pirate ships and treasure hunts.
Lotto - Lost Dog
Voted by Fairgo as NZ’s most favourite ad in 2011. A touching story of a loyal dog, Wilson. Combining strong storytelling with a sprinkling of exotic locations and a brilliant performance by “Wilson”, this is an epic tale of incredible loyalty at its best.
NZ Post - Christmas Festive Fibs
The successful campaign from NZ Post which was ‘A heart-warming reminder of the important role NZ Post plays delivering joy at Christmas time’. In November 2019 it was the top ranked TVC of TRA’s Top 10 favourite ads plus it was it tested through TRA’s Creative Edge platform it has performed in the top five ads ever tested.
New World - How to go grocery shopping with a baby
A video that all new dads can relate to as this Dad takes us through his epic journey of shopping with a baby.
New World - Its Christmas
Santa getting in some shopping prior to the big day!
NZ Police Epic Recruitment Video
In a bid to attract more applicants, police have released a clip they're calling the "world's most entertaining police recruitment video". Sporting Taika Waititi-esque Kiwi humour, the fast-paced clip showcases the many different facets of police work; from the air, sea and land.
NZTA - Blazed - Drug Driving in Aotearoa
Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’.
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NZTA - Legend (Ghost Chips) - Road Safety
This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk.
Pedigree Child Replacement program
The Pedigree Child Replacement Programme targeted these ‘Empty Nesters’ with an unrestrained, comically blunt campaign encouraging them to adopt a dog and ‘move on’ when their kids moved out. All work directed parents to our the 'child replacement' website where they could match the characteristics of their child with the characteristics of an abandoned dog– ensuring the perfect replacement was found.
Skinny Famous Names - Various
Skinny will do anything to keep prices low and customers happy. So rather than paying big name celebrities to be in its ads – and then passing those costs on to customers – it has once again scoured the country to find ordinary New Zealanders with famous names, part of its campaign developed by Colenso BBDO.
Sky Television - Life needs more sport
Voted as top ad in TRA most liked ads in 2020 but released in 2019. The campaign highlighted Sky's unique ability to deliver world-class sports content to New Zealanders across various platforms. The humorous ads depicted everyday situations where people could use a dose of sports excitement, reinforcing the idea that "life needs more sport" as Sky can bring more sports action into Kiwis' lives.
Speights - The Dance
A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you’d expect at Thursday night training for the 3rd-division social footy team.
State Insurance - Ain't Nothing Gonna Break My Stride
The "Break My Stride" campaign launched in 2012 and quickly became an iconic and beloved ad in New Zealand popular culture. Its catchy tune and visuals resonated with viewers.The commercial's success even inspired State Insurance to release the full song version to radio stations. It helped solidify the company's brand identity and messaging around resilience.
Toyota Flying Fox
Winner of the Fair Go most liked ad. The heartwarming ad aims to convey the theme of Toyota enabling amazing experiences and making dreams come true, no matter how ambitious. It ties into the "Believe" campaign's message about Toyota vehicles helping people achieve the incredible.
Tui Catch a Million
Cricket is a national pastime in New Zealand and a great chance to drink beer as a game literally takes all day. In 2013 Beers couldn't advertise before 8pm so they turned the crowd into a giant outdoor/promo/activation/media/PR dream. It was huge, capturing the imagination of the country for two seasons. Since then it's been copied overseas and it won a Cannes Gold Lion.
Tui Plumber Prank
In the authors opinion one of the best pranks of all time. This campaign went viral globally and featured in US talk shows and more. Even if you don’t vote for it, it is a must watch!
Tux Dog Food - Fit as a Fiddle, Sharp as a knife
Advertisement for Friskies Tux brand dog food. The friend of the working man and the diesel for his working dog.
Nothing Compares to Vogel's
Breakfast is on the brink when a power cut strikes mid-Vogel’s toasting! An epic adventure ensures and our Vogel’s fan finds a way to finish toasting of his beloved Vogel’s. Because nothing compares to Vogel’s.
Air NZ - Nothing to hide
The risqué 2009 "Nothing to Hide" video kicked off Air New Zealand's strategy of creating viral, buzz-worthy safety video content as a marketing tool to stand out and connect with the rise of social media at the time. It was a deliberate decision to move away from boring safety videos towards entertaining videos that would get people's attention.
ASB Goldstein
An advertisement from the popular ASB Goldstein series.The Goldstein series appeared at at time when New Zealand was keen to move away from British and American cultural influences in favour of celebrating a uniquely Kiwi national identity.
Genesis - Mummy Pukeko
Genesis laughed in the face of conventional wisdom and captured the nation’s attention by choosing to work with animals in a TVC that starred its adventurous and well-trained Pukekos. The campaign first aired in 2007 and was named as one of the ‘Best Ads of 2008’ in the Fair Go Ad Awards.
Four Square - Frist Date
A young man nervously waits at bus stop outside the Four Square, holding a bunch of flowers. Two elderly women who are waiting also suggest "you know, she might like some chocolates… and perhaps some bubbles might go down well." He ducks into the Four Square to get them. The bus arrives and the driver points to a sign prohibiting food and drink, so the man gives the items to the women. "Hmmmm… how convenient," they say.
Instant Kiwi - The Milky Way
This advertisement combines a catchy whistling jingle – used across Instant Kiwi television campaigns of the time – with blokey humour.
Lift - Sharpen Up
‘Spoon’ featured two friends testing the limits of their endurance of pain. Each has wooden spoon in his mouth and is whacking the other on the head. Behind them on the couch is a third friend who has a scheme to add pain to the wooden spoon experience for one bro (brother).
L&P - Stubbies
The L&P "Stubbies" advertisement is a classic and iconic New Zealand commercial that promotes the country's beloved lemon-flavored soft drink, L&P (Lemon & Paeroa). The ad features a nostalgic and humorous narration by comedian Jemaine Clement, celebrating the iconic status of L&P stubbies (small glass bottles) in New Zealand culture.
Mitre 10 - 'You'll Be Right!'
Three little boys captured the hearts of the nation with their in-built DIY urges in the Mitre 10 sandpit ad. The NZ Ad, which first aired in 2008, shows Benjamin Counsell, Reuben Powell and Phoenix Flack having a very serious discussion about home renovations on the playground.
National Bank - Horses with Vivaldi
The National Bank of New Zealand ran a highly memorable advertising campaign in the late 1980s and 1990s featuring a black horse galloping across various landscapes, accompanied by Vivaldi's "Four Seasons" music. The conceptual commercial, created by the advertising agency MacKay King, aimed to convey a sense of strength, power, and forward momentum associated with the bank.
Novus - Show us your Crack
The jingle "show us your crack" plays as dancing Novus staff come to the rescue of a range of people with cracked car windscreens.
"Show us your crack" was originally a radio advertisement, with visuals added to the same jingle for television.
Sky TV 'Mark & Marty: Eunuchs'
The ad depicts Mark and Marty, two middle-aged men, having a casual conversation about the story from the Book of Acts where Philip the Evangelist encounters an Ethiopian eunuch reading scripture. The advertisement aimed to promote Sky TV's religious programming offerings in an unconventional and humorous way.
Steinlager Keep it Pure
The Steinlager Pure advertisement featuring Harvey Keitel aimed to celebrate New Zealand's "newfound confidence" on the global stage. The commercial, directed by Taika Waititi, portrays Keitel praising New Zealand for taking progressive stances like saying no to nuclear testing, allowing women's suffrage, and keeping beer preservative-free
Telecom Father and Son
In honour of Fathers’ Day from Telecom New Zealand ‘s “Keep In Touch” campaign. Saatchi & Saatchi Wellington made this ad for Telecom NZ in a bid to take the former telecommunications monopoly from commodity to a company with feeling and connection with human experience.
Tip Top - 'TOGS TOGS, UNDIES!'
New Zealand Icecream company Tip Top, in their television commercial, “Undies”, help simplify the answer to the question, “When does a speedo become underwear?” All in the name of the Tip Top Trumpet, an ice cream served up in a waffle cone. “Togs togs togs… Togs togs togs.. Togs togs togs.. Togs… Undies. Undies undies… Undies undies…” CLASSIC!
2 Degrees - Giant Loggo
In 2009, the New Zealand telecommunications company 2degrees launched an advertising campaign featuring comedian Rhys Darby to promote their brand. The campaign's centerpiece was a television commercial titled "Giant Loggo," which became a viral hit and is widely regarded as one of the most successful and memorable ads in New Zealand's advertising history.
Tui Brewery Workers
Caused a lot of controversy when released and not sure if it would fly today! However this tongue in cheek advertisement certainly got noticed by the Tui core audience.
Tui Yeah Right
The TV version of the legendary outdoor campaign of the quintessential saying ‘Yeah Right’ This particular advertisement provoked a complaint to the Broadcasting Standards Authority, claiming it was "objectionable, offensive and a bad model."
Vogel's Bread NZ 'New Zealanders Overseas'
Another iconic advertisement with Kiwiana written all over it. “Since it first aired in the year 2000, I’ve been mildly obsessed with it. I love everything about it: the earthy music (Chris Knox humming the tune of his 1989 hit ‘Not Given Lightly’), the archetypal Kiwis on their O.E., and the idea that food from home makes you less homesick. It all felt so authentic.” Maha Albadrawi
Instant Kiwi - Get a perm Doug
The "Instant Kiwi" Doug ads were an iconic and impactful advertising campaign that tapped into the Kiwi sense of humor to promote the new Lotto game in late 1980s New Zealand. They depicted Doug, a stereotypical Kiwi bloke, engaging in various antics and mishaps while trying to become an "Instant Kiwi" millionaire by winning Lotto.
Pak'N'Save
2007 saw the introduction of the Stickman by Pak’N’Save. Using the optics of cheap production reflected their commitment to keeping prices low in the supermarket. This campaign is still running today and often appears in the most liked advertisements category.
Anchor – Fernleaf Dairy – the Shoot
The soap opera of Sam’s family continued on in a number of executions through the 90’s.
BankDirect
NZ’s first internet bank and the brainchild of Jane Freeman and Ralph Norris. This was Mojo at it’s best with a powerful, in-your-face 60” courtesy of Mike O’Sullivan and Richard Maddox and featuring Roland Gift, lead singer of Fine Young Cannibals. This was THE ad of 1998.
Bendon
More genius from the House of Mojo in the 90’s. Provocative, risqué, entertaining, sassy …
Christmas SCORCHED ALMONDS 1993
The 1993 Nestlé Christmas Scorched Almonds ad is a memorable piece of advertising that highlights the joy of giving during the festive season. With its heartwarming narrative, it captures the spirit of Christmas, emphasising Nestlé Scorched Almonds as a luxurious and caring gift. The tagline, "lightly roasted almonds lovingly smothered in Nestlé milk chocolate," enhances its appeal.
DB – that man deserves a DB
This classic advert has beer drinkers in a heavenly pub deciding who deserves a beer depending on if they have done good deeds.
Glassons
Sassy, defiant and disobedient. These were just some of the ways the Glassons tvc’s were described, at a time when few were others dared to. Mikhail Gherman was frequently the writer and creative lead on these – when he wasn’t doing the same with life-partner-in-crime Karen Walker.
Hallensteins
Short, sharp, snappy tvc’s were the order of the day at Hallensteins in the 90’s and this ad is just one of many that captures the rebellious spirit of the high street brand. Mike O’Sullivan, Richard Maddox, Lachie McPherson and Mikhail German were just some of the many Mojo creatives at the helm.
Lion – Red Blooded
The return of the beer anthem - This boisterous Geoff Dixon-directed commercial dates from the time when craft beer was yet to make a big mark, and Lion Red was NZ's number one beer. Hyperactive in a flannel shirt, a pre-Hercules Michael Hurst takes the mic at a pub talent quest, and sings a war cry for Kiwi blokes against wimpy pretenders like champagne cocktails and Mexican beers. Local advertising veteran Roy Meares wrote the "anti-yuppie commercial"
L&P – it aint famous
This original L&P TV ad came out in 1994. Its super, effective and cemented L&P as a truly iconic kiwi brand that understood what makes New Zealanders tick. The ad is essentially a montage of New Zealanders doing what we do best; burger bars, public swimming pools, the classic L&P bottle in Paeroa that still stands and some questionable furniture.
Lotto Lawnmower
A mans dreams comes true when he wins Lotto - To the tune of Louis Armstrong's "What a Wonderful World," a proud owner takes his ride-on lawnmower out of the garage and mows the narrow strip in the centre of his drive.
Mainland – good things take time
The "Good things take time" campaign by Mainland Cheese is a long-running New Zealand advertising initiative that highlights the brand's commitment to quality and traditional cheese-making. Created by Colenso BBDO, it emphasizes the values of patience and craftsmanship, reflecting Mainland's heritage. This campaign is one of the longest-running in NZ history.
McDonalds Make it Click
The "Make it Click" campaign by McDonald's New Zealand, launched in the 1990s, promoted seatbelt safety in collaboration with the New Zealand Police and Transport Safety authorities. This iconic campaign is remembered for its impactful message and effective use of local cultural elements, highlighting McDonald's commitment to social responsibility.
McDonalds Kiwiburger
The 1995 McDonald's Kiwiburger ad reflects significant societal changes in Aotearoa and features Murray Grindlay's charming original jingle. This vibrant ad celebrates Kiwi icons like the All Blacks and Buzzy Bees. Anika Moa and Troy Kingi, with a multicultural choir, update the jingle to include modern Kiwi elements like flat whites and tattoos. The catchy lyrics celebrate beloved traditions: "...'cause we love All Blacks, thermal daks, egg and cheese, walking tracks, beef patties, marching girls, tomato, lettuce, paua shells..."
Minties – its moments like these
Minties has a long-running advertising campaign that presents comical situations with the caption “It’s moments like these.” The catchphrase has become part of the Australian language. In short, when life serves you a curveball, take a break and enjoy some Minties.
nZoom
When TVNZ decided they need a portal and a website as an alternative channel to deliver news, nZoom was born. With the two Simons at the helm (Simon Aimer and Simon Dunlop), nzoom was born. Mojo and Darryl Parsons were then brought in …..and the rest is history.
Speights – Better half
The iconic series that brought the Great Southern man to life. Throughout the 1990s, the "Good on ya mate" line became an iconic and signature part of Speight's advertising, firmly establishing the "Southern Man" persona as the face of the brand. The ads portrayed the archetypal Kiwi bloke engaging in rural activities and bonding over a beer after a hard day's work.
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Telecom – Spot (5 commercials)
In the 90s Spot was an acronym for the Services and Products of Telecom, and also a much loved Australian Jack Russell terrier. He starred in 43 different Telecom commercials made between 1991 and 1998 — many of them on an epic scale and seemingly at risk to his life or limb. Special mention should be made of the size of the Yellow Pages shoot, apparently featuring a warehouse full of chefs, couriers and entertainers — and of Spot’s considerable arsenal of tricks from skateboard riding to orchestra conducting.
The Milky Bar Kid
“The Milky bars are on me!”. Sound familiar? The famous line announced by the blond-haired, blue-eyed young boy wearing glasses – aptly named the Milkybar Kid. Numerous child actors have now played the famous character, with the ad having been around since the 90’s
Toyota Welcome to our world
An extravaganza of NZ landscapes and people. John Grenell of The Saddleblasters had a New Zealand number one hit in the 90’s with the song 'Welcome To Our World'. The song was heavily featured in the Toyota TV commercial, as Toyota was a principle sponsor of the commonwealth games
Toyota Hilux – bugger
One of New Zealand’s most awarded ads, including a Gold Lion at Cannes, features a series of farming mishaps each met with the comment "bugger." Created by Saatchi & Saatchi and directed by Tony Williams, this iconic campaign followed the beloved Barry Crump/Lloyd Scott Toyota ads. Despite attracting 120 complaints, the Advertising Standards Authority ruled "bugger" was unlikely to cause serious offense. The ad's shock value, Hercules the dog, and the hapless farmer made it a Kiwi pop culture classic.
Utter Peanut Butter Nutter
This was released in March 1993. It won awards for both best AND worst commercial of the year. :)
Vogels Bread – Kiwi Legends on Vogels - Rachel Hunter
Model, Rachel Hunter, delivers a poem and laments the lack of Vogel's bread in LA, her adopted home: "It’s neat to nibble kibbled wheat, and keeps you looking trim / It’s a little slice of heaven, it’s a workout in the gym." Needless to say this inspired many kiwis when travelling to smuggle away some loaves of Vogels when travelling.
Ansett - Fluffy
Ansett bringing to life a real stories in a humorous fashion on how brilliant their service is when launching into the New Zealand market. Ground breaking approach at the time to establish the Ansett brand in New Zealand.
Apple - I bought a computer – Farmer
A man announces to his colleagues in a busy office: "I’ve brought a computer!" At first they are bemused by the technology, but as they discover, "anyone can learn the basics in just 30 minutes." Same theme with farmers.
BASF – Dear John
This classic ad, made on a shoestring budget, used milk bottle caps as dog tags and a Wellington quarry to recreate a Korean War-zone. Inspired by the TV series M*A*S*H*, it featured Jacqui Fitzgerald singing a 1953 country song adapted by Murray Grindlay. The use of cassette tapes added a charming twist to the traditional 'Dear John' letter. Directed by Tony Williams, it was later voted the Best Australasian commercial of the 1980s.
DB Draught 'Road Gang' TV commercial
Made by Colenso, this was one of the first ‘beer anthems’ released by NZ following the lead of successful beer anthems overseas. Shot for cinema with very high production values, 2 versions (rugby and road gang) showed that you ‘Crack Open a DB’ as a reward for hard work.
Cadbury Crème Eggs – Don’t Get Caught
In this 1985 Colenso commercial, a Creme Egg is a guilty pleasure behind raised desk lids for two school kids. The narrator's smooth voice reveals their fate: "the smooth shell of Cadbury dairy milk chocolate and the irresistible creamy yolk will ultimately give them away!" The catchy Murray Grindlay chorus, "don’t get caught," became a Kiwi pop culture staple. Variations of the ad ran until 1996.
Fernleaf Butter - Divorce
This soap opera from Roy Meares and Jeremy Taine broke open the taboo subject of divorce as an everyday part of NZ life – just like Fernleaf Butter. It’s brand as a cultural touchstone. Testament to the power of the execution and society’s fascination with soap operas that it seamlessly transitioned to be the Anchor Family when Anchor swallowed up Fernleaf.
Instant Kiwi Attitude – Bungy Fishing
This classic 1989 commercial for NZ Lotteries’ new 'scratch and win' cards asked, "Instant Kiwi attitude: have you got it?" Directed by Lee Tamahori, it personified the adventurous, risk-taking spirit with a bungy-jumping fisherman. This iconic ad is a hallmark of New Zealand's big-budget advertising era.
Just Juice
The launch ads featuring Kenny Everett was a bold use of an international talent but the brand really hit its stride when it adopted music tracks that gave it a tropical vibe. This is horribly dated but isn’t that the joy of the 80s?
NZ Tourism – Don't Leave Home Until You've Seen the Country
After the fourth Labour Government came into power and immediately devalued New Zealand's currency by 20% in 1984, the NZ Tourist Board launched this classic ad to encourage Kiwis to spend locally. The catchphrase quickly caught on, featuring an enthusiastic Kiwi on his OE (Philip Laing) meeting people overseas who know more about his country than he does.
Odd fellow – Im an Odd fellow
A parody of the classic Monty Python Skit, The Lumber Jacks song.
Pixie Caramel Bar. Any Last Requests?
The any last requests became iconic especially in barrs at the end of the day when people would then ask for a Pixie Caramel. Great illustration that Pixie Caramel lasts longer than other chocolate bars.
Saatchi & Saatchi – Lessons from Geese
Shameless self-promotion that worked so well for Saatchi especially during pitches for new business where they put their money where their mouth was. This advertisement is an example of work that burrowed their way into the New Zealand consciousness on the strength of the ideas and was used in countless conferences to rev up the troops!
Sailing Away
In this video billowing sails and an impressive array of mid-80s celebrities (musicians, broadcasters, sportspeople) raise their voices in patriotic fervour, to rally support for the first Kiwi challenge for the America's Cup: “in a boat just called New Zealand”.
Steinlager - Mel Smith and Griff Rhys Jones
The ‘They are drinking our beers here’ campaign is launched. Mel Smith and Griff Rhys Jones’s feature in Steinlager advertisement and win the best alcohol commercial in the world award at a New York competition. Great Kiwi scriptwriting!
Tip Top Trumpet - Rachel Hunter
The famous VW Beetle Trumpet ad first appears staring a 16 year old Rachel Hunter who went on to become a world super model and marry rocker Rod Stewart. It was shot around Matakana and Whangateau, north of Auckland. The "You can't beat a Trumpet" TVC became a Kiwi classic and was recycled by Tip Top several times over the following decades.
TOYOTA HILUX. BARRY CRUMP
Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott).
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Travellin' On - Europa (with Stevie Ray Vaughan)
This 1988 Europa commercial showcases the guitar playing of American bluesman Stevie Ray Vaughan. An anthem to good times on the road, the promo features four friends — musician Midge Marsden, jingles veteran Murray Grindlay, Vaughan’s fiance Janna Lapidus and Brigitte Berger — larking around the North Island in an old ute.
TVNZ – Goodnight Kiwi
This spot ran from 1981 until 1994 – a 13 year run that few other ads ever achieved. It’s probably one of the first pieces of branded content, as we call it now. Charming piece of storytelling from a more innocent time.
Cadbury Pinky Bar, Kind of Kinky
A 1970s disco complete with hip people, bell bottom trousers, afros, strobe lighting, and music performed by Marc Hunter and the band Dragon.
Choysa Tea Red Cross / Choysa Tea - Concrete
A 1970s disco complete with hip people, bell bottom trousers, afros, strobe lighting, and music performed by Marc Hunter and the band Dragon. "PinChoysa fixing problems with a friendly cuppa of tea.
Columans Self Saucing Spongy Puds. Hungry Lads.
A voiceover in the "gobbledegook" style of "Professor" Stanley Unwin made this a memorable commercial. Four overgrown lads, dressed up in their public school caps and uniforms, become cry babies when their Mumble discovers Women's Lib and refuses to slave in the kitchen making any more spongey pud.
General Foods – Great New Zealand Pie
The "Four 'n Twenty" pie mentioned is a variety of pie invented in Australia in 1947. The pie's name is a reference to the nursery rhyme Sing a Song of Sixpence, which includes the line "four 'n twenty blackbirds baked in a pie."
Great Crunchie Train Robbery Cadbury Crunchie
A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feel as if the UK-born hokey pokey treasure was ‘ours’.
Different Faces – Greggs Coffee, Version 1
An incredible social statement by a brand about NZ’s multi-cultural identity, especially for 1970. While the execution is terribly dated, the concept and brand positioning would stand up today.
Hansells Jungle Juice – you’ll be a tiger for the taste
Animated wild animals – some resembling characters in Disney’s The Jungle Book (1967) – sing the praises of Hansells Jungle Juice drink mix. "Mmmm. You’ll be a tiger for the taste of Jungle Juice…".
Hudson's Cookies. Cookie Bear in Supermarket.
The Hudson's Cookie Bear mascot dates back to 1968, and is still used today by Griffin's (who acquired the Hudson's company during the late 1980s). Iconic image for Hudsons.
Hugo and Holly – Kentucky Fried Chicken
Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken ad is still beloved by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner.”
National Party Election Campaign - Superannuation
This is arguably the most controversial election campaign advertisement in New Zealand’s political history. It suggests that Labour’s compulsory superannuation policies are verging on communism – animated Russian Cossacks dance across the screen before National Party leader, Robert Muldoon addresses voters directly.
Anchor – Fernleaf Dairy – the Shoot
Anchor – Fernleaf Dairy – Starting Over
Anchor – Fernleaf Dairy – Therapy
Anchor – Fernleaf Dairy – Nightmare
Anchor – Fernleaf Dairy – Family Addition
The soap opera of Sam’s family continued on in a number of executions through the 90’s. DB – that man deserves a DB
This classic advert has beer drinkers in a heavenly pub deciding who deserves a beer depending on if they have done good deeds.Lion – Red Blooded
The return of the beer anthem - This boisterous Geoff Dixon-directed commercial dates from the time when craft beer was yet to make a big mark, and Lion Red was NZ's number one beer. Hyperactive in a flannel shirt, a pre-Hercules Michael Hurst takes the mic at a pub talent quest, and sings a war cry for Kiwi blokes against wimpy pretenders like champagne cocktails and Mexican beers. Local advertising veteran Roy Meares wrote the "anti-yuppie commercial"L&P – it aint famous
This original L&P TV ad came out in 1994. Its super, effective and cemented L&P as a truly iconic kiwi brand that understood what makes New Zealanders tick. The ad is essentially a montage of New Zealanders doing what we do best; burger bars, public swimming pools, the classic L&P bottle in Paeroa that still stands and some questionable furniture.
Lotto Lawnmower
A mans dreams comes true when he wins Lotto - To the tune of Louis Armstrong's "What a Wonderful World," a proud owner takes his ride-on lawnmower out of the garage and mows the narrow strip in the centre of his drive.
McDonalds Kiwiburger
McDonald's Kiwiburger reflect huge societal changes within Aotearoa, as well as the enduring charm of composer Murray Grindlay's original jingle. The 1995 ad is a feast of graphics celebrating traditional and quirky Kiwi icons and tastes — including the All Blacks, Buzzy Bees, and sheep dogs, set to Grindlay's inventive, rhyming roll call. Performers Anika Moa and Troy Kingi stick to Grindlay's composition, but break out the ukuleles, backed up by a multicultural choir including singer Tami Neilson. The lyrics are also given an overhaul, with flat whites, umu feeds, tattoos and kauri trees.
...'cause we love All Blacks, thermal daks, egg and cheese, walking tracks, beef patties, marching girls, tomato, lettuce, paua shells...
Mainland – good things take time
Mainland Cheese Stirling Colby
Mainland Butter
The start of the iconic statement of good things take time. This campaign is still running from its inception in the 1990’s making it arguably one of the longest running NZ campaigns. Alan McConnan of Mainland recalls working on the campaign with Saatchi & Saatchi: "they wrote some amazing scripts that moved away from product and feature-type crap. They convinced us to spend real money on production, which for a small manufacturing and distribution company from down south, was real scary. They took some risks and we won some and lost some. But they were true to the brand and the Old Man campaign was the original vehicle that got us there." The campaign was extended into launching Mainland Butter using the same character and narrative style.
Christmas SCORCHED ALMONDS 1993
The Nestlé Christmas Scorched Almonds advertisement from 1993 is a memorable piece of advertising that has left a lasting impression on its audience. The advertisement is set around a heartwarming narrative that captures the spirit of giving during Christmas. The story emphasizes the joy of giving and the special place that Nestlé Scorched Almonds can hold in these festive traditions. The tagline, "lightly roasted almonds lovingly smothered in Nestlé milk chocolate," further highlights the product's appeal as a luxurious and caring gift
McDonalds Make it Click
The "Make it Click" campaign by McDonald's New Zealand is a notable example of the company's efforts to integrate social responsibility into its advertising. Launched in the 1990s, this campaign was a collaboration between McDonald's, the New Zealand Police, and Transport Safety authorities. The primary objective was to promote seatbelt safety among drivers and passengers. The "Make it Click" campaign is remembered as one of the iconic advertisements in New Zealand. It demonstrated how a global brand like McDonald's could effectively use local cultural elements and social issues to create impactful and memorable advertising. This campaign is often cited in discussions about successful public safety campaigns and the role of corporate social responsibility in advertising
The Milky Bar Kid
“The Milky bars are on me!”. Sound familiar? The famous line announced by the blond-haired, blue-eyed young boy wearing glasses – aptly named the Milkybar Kid. Numerous child actors have now played the famous character, with the ad having been around since the 90’s
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Minties – its moments like these
90’s version of ads that ran in the 1980’s through to 2000’s
Speights – Better half
Speights Deerstalkers Ball
Speights Perfect Girl
The iconic series that brought the Great Southern man to life. Throughout the 1990s, the "Good on ya mate" line became an iconic and signature part of Speight's advertising, firmly establishing the "Southern Man" persona as the face of the brand. The ads portrayed the archetypal Kiwi bloke engaging in rural activities and bonding over a beer after a hard day's work.
Telecom – spot (5 commercials)
Telecom – Spot calling card
Telecom Spot Arts
In the 90s Spot was an acronym for the Services and Products of Telecom, and also a much loved Australian Jack Russell terrier. He starred in 43 different Telecom commercials made between 1991 and 1998 — many of them on an epic scale and seemingly at risk to his life or limb. Special mention should be made of the size of the Yellow Pages shoot, apparently featuring a warehouse full of chefs, couriers and entertainers — and of Spot’s considerable arsenal of tricks from skateboard riding to orchestra conducting
Toyota Welcome to our world
An extravaganza of NZ landscapes and people. John Grenell of The Saddleblasters had a New Zealand number one hit in the 90’s with the song 'Welcome To Our World'. The song was heavily featured in the Toyota TV commercial, as Toyota was a principle sponsor of the commonwealth games
Toyota Hilux – bugger
One of New Zealand’s most awarded advertisements including a Gold Lion at Cannes International Advertising Festival. A series of farming mishaps each provoke the laconic comment — “bugger”. That was the formula behind one of New Zealand’s most iconic advertisements. Made by Saatchi and Saatchi to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by ad veteran Tony Williams, this campaign attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the performance of the hapless farmer (in the tradition of Fred Dagg and Footrot) made for Kiwi pop culture magic.
Vogels Bread – Kiwi Legends on Vogels - Rachel Hunter
Model Rachel Hunter delivers a poem and laments the lack of Vogel's bread in LA, her adopted home: "It’s neat to nibble kibbled wheat, and keeps you looking trim / It’s a little slice of heaven, it’s a workout in the gym." Needless to say this inspired many kiwis when travelling to smuggle away some loaves of Vogels when travelling.
Utter Peanut Butter Nutter
This was released in March 1993. It won awards for both best AND worst commercial of the year. :)
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Join us to Celebrate 50 Years of the Marketing Association!
Our end of year big birthday bash is this October 22nd! And we'd love for you to join us!
Held at SkyCity, we're throwing a party to celebrate the MA turning 50 with music, food, drinks, and we'll announce the winner of the greatest ad of the last 50 years!
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