Mapping The Customer Journey

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Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey.

19/05/2026

9:00am - 1:00pm

Auckland

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Mapping the Customer Journey

Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey.

04/11/2026

9:00am - 1:00pm

Auckland

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Learning Outcomes

You will learn about

How to use tools and processes to visualise the entire Customer Journey
Identify opportunities to reduce friction and enhance relationships
Better understand your customer’s needs, context, and questions
Learn from real case studies

So you can

Apply lessons learned to your organisation
Identify key stages and creating your own Journey maps
Improve your Customer Experience and drive business growth

Who Should Attend

Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
Organisations who are moving to a customer-centric business model.

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight.

Rob was brilliant - highly engaging delivery and content was easy to connect with immediately. I felt like I came away from the workshop with a stronger understanding of the value of journey mapping, and the confidence to do this exercise in my own work as a starter.

Ash, BNZ, past attendee 2025

Good presenter - lots of experience and good case studies. I learned a lot from this session.

past attendee 2024

It was a very good refresher for me, being up to date with some relevant industry examples. Really enjoyed the small group interaction and the facilitator Rob was very engaging.

past attendee 2023

Really enjoyed the class and very relevant to the work we will be doing internally shortly.

Lisa vine, tbi health, past attendee 2023

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