Marketing Automation Hero Image (2) (1)

Marketing Automation

Our Marketing Automation
workshop held in Auckland and Online.

Make your marketing content work smarter, not harder.

This new workshop is all about getting to grips with Marketing Automation.

Starting with understanding your customer, through to reporting and evaluation, the workshop aims to answer the question “Why Marketing Automation?”

Discover the power of MA and how to make it work for your organisation.

About this workshop:

This workshop is designed as a foundation for marketers who are new to Marketing Automation (MA), or want to understand more about the core principles which drive MA.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an  elective course to become a
Professionally Certified Core skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll learn about

  • Define the customer lifecycle within your organisation
  • Develop a lead nurturing programme
  • Apply scoring measures to your marketing activity
  • Monitor and measure the success of your marketing automation, and identify opportunities for improvement

So you can

  • Get better visibility of your customer journey and experience
  • Understand how your customers move through your marketing funnel
  • Deliver more relevant and targeted content to generate leads
  • Feel more confident in making recommendations for Marketing Automation
Hugo Venter 2

Facilitator, Hugo Venter

HubSpot Specialist

Hugo is a marketing professional with a diverse background in digital and traditional media. In recent years his focus has been on helping organisations solve complex eCommerce and CRM automation challenges.

More about hugo

Marketing Automation: Choose Your Date and Location

Hugo has been an exceptional trainer, actively encouraging our participation and assisting us with potential challenges. He provided clear and concise examples, which greatly enhances our understanding.

past attendee 2024

Great content, delivered in an engaging way. Hugo was great at getting the group to contribute.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.