Marketing Compliance

Marketing law put simply.

Ever feel overwhelmed by marketing legal jargon? These days, the regulations affecting marketing comms are an absolute need-to-know for all people in the marketing industry. With the continuous influx of new digital content, how are we supposed to keep up?

Our Marketing Compliance workshop is all about helping businesses avoid inadvertently crossing regulatory boundaries. This is not a law lecture- it's a practical hands-on workshop led by Keith Norris, one of New Zealand’s experienced marketers. Keith will encourage you to interact, ask questions, and discuss any regulatory challenges you may be facing in your marketing campaigns. He’ll cover the latest changes in privacy law, why the Fair Trading act is so important, and how your promotion might be affected by the Gambling Act. You’ll even learn what prizes are prohibited when running a competition, and what you can or cannot do when using social media influencers.

All in plain English!

What's covered?

The Privacy Act (are you familiar with the changes introduced in 2020?)
The Unsolicited Electronic Messages Act (this covers your digital campaigns... but what’s the important word missing in the title?)
Fair Trading Act (are your product claims sustainable? And 20% off what?)
Why the ASA is world class
And much, much more!

Make this workshop your all around compliance, regulatory, and best practices overview.

Choose Your Date and Location

Join Keith Norris for a plain English look at regulations affecting your marketing campaigns.

03/11/2026

2.00pm - 4.00pm

Auckland

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Learning Outcomes

You'll Learn About

The Privacy Act
The Unsolicited Electronic Messages Act (digital marketing)
The Fair Trading Act
Sales Promotions and the Gambling Act

To Achieve

Confidence in your business' marketing regulatory compliance
Best practice for your organisation
A plain English understanding of recent changes in marketing and privacy legislation

Facilitator, Keith Norris

Independent Consultant, Marketing Association

Keith is a specialist consultant in regulations affecting the marketing industry. He brings 30+ years of experience in all things marketing law and compliance, and remains the leading privacy advocate and compliance consultant at the MA.

Keith was a highly engaging presenter, he pulled the audience in and explained some complicated topics in an upbeat easy to understand way. A great must do foundational course for any marketer.

Brooke, Landpower, past attendee 2025

The facilitator was engaging and the content was relevant and interesting.

past attendee 2025

The content was excellent, simple, clear and so well adapted to our activities.

past attendee 2024

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