Marketing Compliance

Marketing Compliance

Our Marketing Compliance workshop
held in Auckland and Online.

Marketing law put simply.

Ever feel overwhelmed by marketing legal jargon? These days, the regulations affecting marketing comms are an absolute need-to-know for all people in the marketing industry. With the continuous influx of new digital content, how are we supposed to keep up?

Our Marketing Compliance workshop is all about helping businesses avoid inadvertently crossing regulatory boundaries. This is not a law lecture- it's a practical hands-on workshop led by Keith Norris, one of New Zealand’s experienced marketers. Keith will encourage you to interact, ask questions, and discuss any regulatory challenges you may be facing in your marketing campaigns. He’ll cover the latest changes in privacy law, why the Fair Trading act is so important, and how your promotion might be affected by the Gambling Act. You’ll even learn what prizes are prohibited when running a competition, and what you can or cannot do when using social media influencers.

All in plain English!

What's covered?

  • The Privacy Act (are you familiar with the changes introduced in 2020?)
  • The Unsolicited Electronic Messages Act (this covers your digital campaigns... but what’s the important word missing in the title?)
  • Fair Trading Act (are your product claims sustainable? And 20% off what?)
  • Why the ASA is world class
  • And much, much more!

 Make this workshop your all around compliance, regulatory, and best practices overview.

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Pricing

MA Members: $195 + GST
Non-Members: $395 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer

Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About

  • The Privacy Act
  • The Unsolicited Electronic Messages Act (digital marketing)
  • The Fair Trading Act
  • Sales Promotions and the Gambling Act

To Achieve

  • Confidence in your business' marketing regulatory compliance
  • Best practice for your organisation
  • A plain english understanding of recent changes in marketing and privacy legislation

Who should attend

  • Anyone who is in a marketing role
  • Designers, copywriters, social media managers, videographers, and those in any other similar content creation role
  • Project managers, brand managers, CMOs, and anyone in a similar customer/stakeholder facing role
Ketih Norris at Smarter Data

Facilitator, Keith Norris

Independent Consultant, Marketing Association

Keith is a specialist consultant in regulations affecting the marketing industry. He brings 30+ years of experience in all things marketing law and compliance, and remains the leading privacy advocate and compliance consultant at the MA. 

 

Marketing Compliance: Choose Your Date and Location

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Marketing Compliance

Join Keith Norris for a plain English look at regulations affecting your marketing campaigns.

29/04/2025

12:00pm - 2:00pm

Online

Add to Cart
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Marketing Compliance

Join Keith Norris for a plain English look at regulations affecting your marketing campaigns.

5/08/2025

10:00pm - 12:00pm

Auckland

Add to Cart
prodphoto
Marketing Compliance

Join Keith Norris for a plain English look at regulations affecting your marketing campaigns.

2/10/2025

12:00pm - 2:00pm

Online

Add to Cart

Easy to understand language, not too legalistic, use of practical real-life examples

past attendee 2024

The content was excellent, simple, clear and so well adapted to our activities.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.