Responsible marketing, privacy, and compliance
Marketing Law is back putting the focus on marketers’ responsibilities from a legal and ethical perspective.
From misleading claims, vulnerable consumers, and copyright to consumer consent and privacy, this four-part online series will get you up to date in no time!
Richard Watts, Partner
Hilary Souter, Chief Executive
Advertising Standards Authority
We are setting the scene with a quickfire round of recent cases, developments and new or proposed law changes from NZ and around the world. Find out what you may have missed and why it matters.
Richard is recognised as one of New Zealand's leading intellectual property experts. He co-heads Simpson Grierson's intellectual property and media group, advising a number of the world's leading companies in the IT, FMCG and sports industries. Richard has extensive experience in the pitfalls of online media - advising the likes of Google, Facebook, Sony Music and many more local clients on their IP and media policies. He also manages intellectual property and media issues for the New Zealand Olympic Committee, and a significant number of New Zealand's major sports bodies.
The Advertising Standards Authority is a leader in industry regulation and Hilary has been its Chief Executive for over 10 years. In that time Hilary has managed code reviews for food, children, alcohol, the environment and comparative advertising, along with running the secretariat that annually processes about 700 formal complaints.
Vanessa Horne, General Manager - Fair Trading
Katrina Hammon, Partner
Vanessa manages the Commission’s Fair Trading branch. She is a highly experienced and capable leader in strategy, operations, policy development, service design, and law. Before joining the Commission in April 2021, she was Group Manager, Overseas Investment Office at Land Information New Zealand. Vanessa has extensive ministerial, legislative and regulatory experience. Her regulatory and legal background spans many regulatory systems including overseas investment, intellectual property, health and safety, emergency management, occupational regulation, rural broadband and energy safety. Vanessa also has a strong track record of growing and developing people and building strong, impactful teams through periods of change. Vanessa has a Masters’ degree in Public Policy from Massey University, a law degree from Otago University and is a proud supporter of the Government Regulatory Practice Initiative (G-Reg).
Katrina advises on a broad range of corporate and commercial work, including competition and consumer law and advertising and marketing.
She represents leading national and international brands and provides advice as to how to best comply with legislation and regulations including the Medicines Act, Fair Trading Act, Privacy Act and Advertising Standards Authority codes. She is also experienced in reviewing advertisements and promotions, drafting terms and conditions, and making or responding to Advertising Standards Authority complaints.
Katrina is well known across Australia and New Zealand, and regarded as a leading consumer markets lawyer. She has wide-ranging experience in the retail, grocery, distribution, travel, fashion, therapeutic goods, hospitality, beauty and hair, medical, media and advertising and consumer finance services sector.
Dr John Edwards, Privacy Commissioner
Sharon Abbott, Head of Data Governance
How do you protect your brand and your data when thinking about sharing data with partners? What needs considering if a partnership involves bringing data in and/or sending data out of the organisation? Join us for a thought-provoking discussion with ANZ’s Data Governance Lead, Sharon Abbott.
Lynell Tuffery Huria, Partner
Speaker to be announced soon!
As a marketer, it is incredibly important that you understand and respect tikanga and avoid inappropriate use of Māori words, imagery, and design elements. But currently, this area is guided by a mix of law and lore with no clear guidance on IP rights, making it hard for marketers to know how to approach the issue from a best practice perspective.
While the current Copyright Act review intends to address these shortcomings, marketers need to understand not just the legal side but also the ethical and practical implications for their brand.
Join this session to learn more, including examples of do’s and don’ts from recent cases.
Ko Taranaki te maunga, ko Tangahoe ko Waingongoro ngā awa, ko Aotea te waka, ko Ngāti Ruanui, ko Ngāruahine ngā iwi.
For over 30 years, Lynell has specialised in all aspects of trade mark protection, management and enforcement. She has acted for a diverse range of clients around the globe, including sole traders, start-ups, whānau, hapū, and iwi organisations in New Zealand, and multinational companies across North America, South America and Asia.
Lynell is regarded as one of New Zealand’s leading experts on indigenous intellectual property (IP) law in New Zealand and the Pacific. She specialises in advising Māori organisations on IP issues and is passionate about helping Māori navigate the IP system. In her experience, IP is seen as expensive and not in alignment with Te Ao Māori. She is committed to bridging the two world views.
She currently chairs the Indigenous Rights Committee for the International Trademark Association.
In 2018, she was a member of the organising team for the first Ngā Taonga Tuku Iho conference.
Lynell has also written advice for Māori on the Plant Variety Rights Act review and is co-author of the paper entitled Māori Interests and Geographical Indicators – Strategic Intellectual Property Management enabling Māori whānau development.
Lynell is also an experienced board member, having served in a number of governance positions.
Speaker to be announced soon!