2022 Wrap-up Message and Video!

Well, it’s the end of the year and what a year it has been!

The country was disrupted for the third year in a row, but our NZ Marketers have been brilliant again. They have been awarded global accolades, demonstrating our marketers and creatives are leaders in the world!

Fantastic achievements have included:

• Annemarie Browne, the 2020 NZ Marketer of the year, was named as one of Asia Pacific’s 50 most influential and purposeful marketers  #Leaders for Good
• Skinny and Colenso won A Global Grand Effie for Frend-vertising – considering the number of international entries, a truly amazing feat
• Special New Zealand has been named the most effective independent agency in the world in the annual Effies Index
• DDB/Tribal Aotearoa won one of the biggest creative awards in the world - a D&AD Black Pencil for their Samsung iTest campaign.

We've been busy bees this year, providing our members with a range of educational and inspiring networking events, conferences and workshops. We've launched a few new initiatives and found ourselves finalists at the Westpac Business Awards. What a year! Watch our recap video below with all the highlights from 2022.

A huge thank you has to go to the team at the MA who have again gone above and beyond to deliver a programme that helps marketers be brilliant – and who doesn’t want to be brilliant! Also, a thank you to the MA Board who all give up their time to help their professional association run in such an effective manner. No better example of this was the revamped NZ Marketing Awards where we packed in 930 people to the Spark Arena – a 46% increase on the previous biggest awards attendance. Thanks to SCG and Marketing Magazine that helped us make this such a huge success.

In wrapping up we have to thank YOU, our members, for supporting the NZ marketing profession by being members of MA. If it weren’t for you there would not be all the fabulous training opportunities and events for every level of marketer in NZ - and you gave us some great feedback!

Key results include:

• Our customer advocacy has gone from 36% in 2019 to 75% for all members and 89% for senior marketers
• TRA tell us we have been rated the most passionate organisation in NZ with 79% of members stating MA is a passionate organisation.

So please, have a well-deserved rest over Christmas and be ready for some more epic events in 2023! Take care and have a wonderful break.

Cheers
John Miles, CEO