The ASA its 2021 Annual Report on 18 May 2022. As part of this report, we have released some of the most complained about ads last year.
In 2021, we received 1245 complaints about 570 advertisements. The most complained about category was advocacy advertisements (including COVID-19 related advertising). For more information on the breakdown of complaints, please check out our 2021 Annual Report released 18 May 2022.
Below are the top three most complained about paid and non-paid advertisements of 2021. Commercial advertisements sell or promote a brand, product or service.
Top three most complained about non-commercial ads of 2021
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