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ASA's new Financial Advertising Code came into effect for new ads on 1 March

Money, Money, Money! 

If you’re involved in Banking, Finance, Insurance, Investment, Credit or Credit cards, Listen up! The recently updated Financial Advertising Code came into effect for new financial ads on 1 March.

The new Code replaces the Code for Financial Advertising and was updated last year following a routine review. It became effective from 1 March 2022 for new financial advertising, and 1 June 2022 for all financial advertising.

The new Code takes into account legislative changes affecting financial advertising. A key part of the updated Code is the definition of financial advertising, which is now clearer and in more detail for industry and consumers to understand.

View the new Financial Advertising Code

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