Unlock the Science of Persuasion in Just 30 Minutes

The Persuasion Pathway is a fast, practical guide to crafting marketing messages that stick. In just over 40 pages, you’ll learn a powerful storytelling framework based on narrative science that helps you spark emotion, sharpen clarity, and connect with your audience in a more meaningful way.

NZMA Persuasion Pathway-2

Written by our resident storytelling expert Steve Ballantyne, who runs the Mastering Content Creation with AI-Powered Storytelling course, this mini book distils 30 years of brand experience and work with over 250 companies into something you can read over coffee and start using straight away. It's a must-read for any marketer using words to win attention.

Download the full book and start transforming your storytelling today by clicking the button below.

Source: Steve Ballantyne, 2 May 2025