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Don't Panic About Google's Latest Algorithm Update

Google's periodic algorithm updates often spark concern and speculation within the digital...

Brainy Breakfast Recap: Social Media Tips and Insights

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

Forget AI – think LLM

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Riding the AI Wave: We need lessons in surfing this wave or we’ll drown

Sobia Mughal, Chair of the Marketing Association’s B2B Special Interest Group and B2B Marketing...

Utilising Generative AI and Customer Data for Enhanced Personalisation

Customer Data Infrastructure's role in AI and Personalisation

AI Tools For Ad-Land

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

Tis the Season…. for 2024 Media Predictions!

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

A Perspective on Synthetic Data in Marketing

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

Unlocking Personalised CX: The Crucial Role of Data Maturity Assessment

Personalisation is the cornerstone of successful marketing and customer engagement. Customers have...

Digital Marketing: Reflections on 2023 and Projections for 2024

Marketers need to view changes in the industry as opportunities for growth and innovation rather...

Marketing on a Small Budget: How to get gains for your campaigns with nothing but your brains.

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

The Dual Approach to Analytics Tracking: Client-Side & Server-Side

In the analytics field, the choice between client-side and server-side tracking is pivotal for...

Tackling Messy and Inconsistent Data – Why I’d Recommend This Open-Source Data Tool

A reliable and versatile data management tool can be a game-changer for businesses. In a recent...

Impacts of AI on the Marketing Industry: Takeaways from Christchurch Brainy Breakfast

The Marketing Association’s Brainy Breakfast in Christchurch last Thursday explored AI and...

The Future of Paid Ads and Organic Content in the Age of Google's SGE

From ChatGPT to Google's search generative experience (SGE), developments in artificial...

Embracing technology: Key digital insights for marketers from Digital Day Out 2023

Change is constant – particularly in the digital space – and is a key process shaping our future....

The Pitfalls of Vanity Metrics: Inputs vs Outcomes

In today's digital age, marketing professionals are armed with a variety of data metrics that offer...

Sustainability in Digital Marketing

We're all familiar with this notification: "iCloud Storage Is Full. Photos, videos, and iCloud...

The Private Apple, how are we coping without reliable open rates?

The Apple iOS15 privacy takeover of email clients has had a significant impact on the email...

See how your website is performing with PureSEO's free report!

Tracking your SEO performance is essential to a successful SEO campaign. Pure SEO have a quick and...

Digital Marketing in 2023: Maximising Potential with the Power of AI

Artificial intelligence (AI) has been a game-changing phenomenon across various industries, and...

Unleashing the Power of ChatGPT: Empowering Marketers with AI

If you got sick of hearing about "the new normal" in 2020, then you'll probably get sick of hearing...

Martech Advice and Anecdotes – What I Learnt at April’s MA Marketing Meetup

Technology is an essential component for successful B2B marketing - but the plethora of choices is...

RVM: A Step by Step Guide

RVM is an analysis model that uses first party customer data to segment your database on: Recency...

Past Presentation from DDO 2022: Sam Stuchbury on successful TikTok campaigns

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

The Power of Brand and Strategy: Enhancing Digital Marketing Effectiveness

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

NZ Marketers are shaking off perfectionism to get $h!t done

Smarter Data meets CX 2023 focused on progress over perfection, last Thursday at Eden Park, where...

CMO Insights: Translating the promise of data into value for customers

Rob Limb, CEO of TRACK NZ/AU , unveils findings from a global study of 400+ marketing and business...

Marketing Trends 2023

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

How to Get Rich Snippets

If you have a fantastic-looking website, but Google search results aren’t giving it the love it...

What is Black Hat SEO?

Search engine algorithms provide searchers with the best results for their queries. The higher up a...

How to Use Pinterest for Marketing

An overwhelming amount of opportunity exists online for business owners looking to expand their...

Determining Your Business Goals for Your Google Ads Campaign

Business goals refer to accomplishments or targets your company wants to achieve in a short- or...

What is On-Page SEO and Off-Page SEO?

Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on...

What is a Low Quality Score & What Does it Mean for Your Ads?

Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone...

Voice Search SEO Explained

The increasing reliability and accuracy of voice search technology have played a massive role in...

How to Enhance Competitor Ad Intelligence with Google Ads

Who here has had a notification from Google where you’ve had to authenticate your business and...

The top 3 email marketing trends to watch out for in 2023

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

What Does ROI for SEO Look Like?

Whether you’re implementing SEO independently or with an SEO company in Auckland, there are ways to...

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

Game Changer 2022: Taking the Australian Open into the Metaverse

International Keynote: Ridley Plummer, Metaverse and NFT Project Manager at Tennis Australia....

Game Changer 2022: The Future of Fandom

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

SEO Trends and Predictions for 2023

The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking...

Managing your goddam stakeholders: The single most important success factor in B2B marketing

Doug Kessler, Co-Founder & Creative Director at Velocity Partners London, spoke at our Marketing...

‘TikTok Titans’, cookie conundrums and consumer context: Digital Day Out 2022

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

10 years of Google Ads knowledge condensed into one day

Tifaine Ellis from Clear Hayes spoke with Rod Russell, Course Instructor for the Marketing...

Lead Generation Tips

Lead generation is the process of attaining interest in your products or services. Leads can have...

How to Improve CRO for your Homepage

Getting new customers to your homepage is hard enough. It involves pushing, pulling, and prodding...

How To Make TikTok Part of Your Digital Marketing Campaign

Did you know TikTok has nearly 100 million active users per month in the USA? This user base...

How Will Web3 Impact SEO?

After decades of sharing user-driven content, the exploration of web 2.0 has peaked. Today,...

What Is a Demand-Side Platform & What Role Does It Play in Programmatic?

If you have investigated programmatic advertising, you’ve likely seen the phrase Demand Side...

The latest Google update: Are you ready?

Back in February 2011, Google rolled out a major update called Google Panda , said to impact 12% of...

How to Optimise Your Paid Ads

While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score...

Esports and Online Gaming: The New Playing Fields

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Email Marketing Best Practice Guide

Whether you’re just getting started in email or a seasoned email marketer, Trade Me's Jess Scott...

The Datamine Guide to Marketing Automation

Are you interested in personalising your marketing communications, improving customer engagement...

Building a Great Digital Business

How companies are leveraging technology to address rapid market changes. In recent months, many...

Testing conversion pathways

Giving users multiple ways to enter funnels The Client Kiwi Wealth, a sister company of Kiwibank,...

Testing the “No Search Results” page

How 3 links led to an increase in ecommerce conversion rates The Client - Countdown Supermarkets...

User Engagement and Conversion Rates

A meta-analysis via custom tracking and A/B testing Are measures of user engagement accurate or...

New Tech: Signal loss prevention and cookie extension

GDPR, CCPA, the Australian and New Zealand privacy acts and other national privacy laws introduced...

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for...

Search Ads 360 Update: The New Look

The world of digital marketing is evolving rapidly with emerging and innovative technology. Nearly...

Inside Minds with John Miles

Would the New Zealand Economy be better off if board members and business owners had a better...

How to respond to a negative review

Reviews are the bread and butter of digital marketing, and an essential tool to back up your...

What you need to know about marketing to under 35's

Online retailers: Selling to under 35s? Here’s what the research says you need to do.

Four social media tips for savvy Christmas selling

The countdown to Christmas is well and truly on! If you’re like us here at Mint, your festive...

Website grader tool

It’s never been more important to have a high performing website - it’s your #1 marketing tool and...

CX grader quiz

A successful CX strategy should involve your entire business. It’s not on the shoulders of just one...

What's the Deal With Bounce Rate?

Do people like your website? Can they find what they are looking for, or do they get frustrated and...

Understanding your Website Conversion Rate

Conversion Rate 101: What you should know about website conversion rate. Watch the video below!...

Behind the Scenes Content

Develop Long Term Brand Advocacy by Using Behind the Scenes Content. Watch the video below! Prefer...

Marketing Automation: The Key to Building a Successful Ecommerce Store

Perhaps your ecommerce solution isn’t performing like you thought it would. You've got a good...

Is Google Analytics Really Free?

Is Google Analytics really free, and how important is it to your business? Watch the video here!...

'Digital' and 'Content' - buzzwords that must die?

"These days, it's is all about digital content" I hear this on a daily basis.

Attention as a commodity

We've been bombarded with billboards and advertisements from the day we were born. According to one...

Digital Strategies for Improving OTC Marketing Success

I recently spoke to members of New Zealand Self Medication Industry about why they should be...

Cutting Through the Blockchain-Based Loyalty Programs Hype

Now I really believe in blockchain. At Digital Alchemy, we have been trialling our own blockchain...

Five ways to Engage Customers Through Direct Marketing

It’s no secret that marketing strategies have a direct impact on customer experience – and your...

How to Squeeze Maximum Profitability out of E-commerce

If you’re a marketer or business owner who has thought about adding an online store to your...

Shopify vs WooCommerce: Which ecommerce platform is best?

At Engaging Partners, we’ve been working with a number of clients to incorporate ecommerce into...

What is Authentic Engagement?

Watch the video here! Prefer to scan? Here's the video transcript: What is Authentic Engagement?

How 2020 changed online consumer behaviour

Mint Design's Alice Moore, talking about new online consumer behaviours - watch the video below!...

Awareness vs Performance Marketing

James Richardson, Client Services Executive at Mint Design takes us through Awareness vs...

SEO and Link Building in 2021

Mint Design's Jake Shelton discusses SEO strategies with us, watch the video below! Prefer to scan?...

Nostalgia Marketing - try this hot marketing tactic!

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia...

Google Ads Credit Roll out in New Zealand

Back in March Google announced on their official blog that they would be giving $800+ million to...

3 Ways to Retailers can Conquer Christmas Shopping

3 Ways to Retailers Can Conquer Christmas Shopping from Mint Design on Vimeo.

Online Retailers: Get 4 Social Media Tips for Better Sales this Christmas

Online Retailers: Get 4 social media tips for better sales this Christmas from Mint Design on Vimeo.

What can Lizards and Porsches tell us about Marketing?

Alice from Mint Design tells us all about a critical marketing theory: Motivators vs. Justifiers...

SEO: What you need to know about Google's May 2020 Core Update

Google took a two-month break during COVID-19 from making any algorithm updates, but on the 5th of...

3 Reasons to Invest in Professional Website Copywriting

In 2020, the difference between a good website and a great website isn't necessarily the design or...

The 10 most-viewed Adobe Summit sessions

On March 31, we made Adobe Summit an all-digital experience for the very first time, bringing...

Kiwi restaurants: A step-by-step guide to influencer marketing in lockdown

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

How do I improve my website conversion rate?

4 Ways to Increase your Website Conversion Rate #1 THE CUSTOMER When someone lands on your website...

Google Rolls Out January 2020 Broad Core Algorithm Update

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

What's a good website conversion rate?

Website Conversion Rate = your website visitors performing a defined action. So how is your...

Do marketers face unrealistic expectations?

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

Digital transformation: The great industry pivot

The process of digital transformation is leading to many companies not only evolving their business...

Big Data analysis reveals exclusive SEO insights into NZ online clothing industry

Pure SEO partnered with Whites Agency in Europe to research the New Zealand retail clothing...

Let your happy customers sell for you: The power of advocacy and how you can amplify it in your marketing

The information age has ushered in an unprecedented level of connectivity that has allowed brands...

Decoding Augmented Reality for Marketers - Part Three

Before we wrap this series up I need to do what I set out to - provide marketers some guidance on...

Decoding Augmented Reality for Marketers - Part Two

In the first post in this series, I attempted to summarise where augmented reality is at right now...

Decoding Augmented Reality for Marketers - Part One

Augmented Reality (AR) is increasingly on the radar of many marketers. There's people like me...

How much should I spend on my digital advertising?

You want to run a digital advertising campaign but you don't know how much you need to spend. If...

Make Your Digital Dollars Go Further

According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability...

How to Handle Negative Online Reviews

Everyone connected to the internet is a broadcasting station. Through a variety of platforms,...

What have we done? The unintended consequences of the internet

The debate at the Marketing Association Digital Conversations Networking event last week was...

Six benefits you’ll get from a move to online review and approval

Too often do we hear the pains and frustrations from corporate marketing departments and creative...

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