Digital Marketing

Adnan Khan, Co-Founder of Stitch, explores the need for modern marketers to move beyond traditional...

Amanda Middeldorp, Marketing Manager at Pure SEO, explores the emerging concept of Generative...

Suraj Barnawal, Chief Innovation and Technology Officer at Together explores the implications of...

Last month, the Marketing Association’s Digital Day Out (DDO) brought together thought leaders and...

Over 100 marketing professionals attended the MA’s July 2024 Monthly Meetup, organised and hosted...

In a surprising twist, Google has reversed its decision to phase out third-party cookies in Chrome,...

Today's marketers in Aotearoa face the challenge of creating content across numerous channels on...

This year's Marketing Association's Digital Day Out event focused on the transformative power of AI...

Stepping into the world of AI can feel like the first day of school—exciting and terrifying all at...

All SEO experts and marketers want their websites to rank well. However, with continuous updates to...

Google Search is undergoing a significant transformation with the rise of AI Overviews. These...

In the dynamic world of digital marketing, staying ahead of the curve is crucial. While Facebook...

Join Flick from Thompson & Spencer Agency for exclusive insights into TikTok Notes, the latest...

In digital marketing, a new metric has emerged that has the potential to change the way brands...

Google's periodic algorithm updates often spark concern and speculation within the digital...

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Sobia Mughal, Chair of the Marketing Association’s B2B Special Interest Group and B2B Marketing...

Customer Data Infrastructure's role in AI and Personalisation

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

Personalisation is the cornerstone of successful marketing and customer engagement. Customers have...

Marketers need to view changes in the industry as opportunities for growth and innovation rather...

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

In the analytics field, the choice between client-side and server-side tracking is pivotal for...

A reliable and versatile data management tool can be a game-changer for businesses. In a recent...

The Marketing Association’s Brainy Breakfast in Christchurch last Thursday explored AI and...

From ChatGPT to Google's search generative experience (SGE), developments in artificial...

Change is constant – particularly in the digital space – and is a key process shaping our future....

In today's digital age, marketing professionals are armed with a variety of data metrics that offer...

We're all familiar with this notification: "iCloud Storage Is Full. Photos, videos, and iCloud...

The Apple iOS15 privacy takeover of email clients has had a significant impact on the email...

Tracking your SEO performance is essential to a successful SEO campaign. Pure SEO have a quick and...

Artificial intelligence (AI) has been a game-changing phenomenon across various industries, and...

If you got sick of hearing about "the new normal" in 2020, then you'll probably get sick of hearing...

Technology is an essential component for successful B2B marketing - but the plethora of choices is...

RVM is an analysis model that uses first party customer data to segment your database on: Recency...

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

Smarter Data meets CX 2023 focused on progress over perfection, last Thursday at Eden Park, where...

Rob Limb, CEO of TRACK NZ/AU , unveils findings from a global study of 400+ marketing and business...

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

If you have a fantastic-looking website, but Google search results aren’t giving it the love it...

Search engine algorithms provide searchers with the best results for their queries. The higher up a...

An overwhelming amount of opportunity exists online for business owners looking to expand their...

Business goals refer to accomplishments or targets your company wants to achieve in a short- or...

Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on...

Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone...

The increasing reliability and accuracy of voice search technology have played a massive role in...

Who here has had a notification from Google where you’ve had to authenticate your business and...

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

Whether you’re implementing SEO independently or with an SEO company in Auckland, there are ways to...

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

International Keynote: Ridley Plummer, Metaverse and NFT Project Manager at Tennis Australia....

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking...

Doug Kessler, Co-Founder & Creative Director at Velocity Partners London, spoke at our Marketing...

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

Tifaine Ellis from Clear Hayes spoke with Rod Russell, Course Instructor for the Marketing...

Lead generation is the process of attaining interest in your products or services. Leads can have...

Getting new customers to your homepage is hard enough. It involves pushing, pulling, and prodding...

Did you know TikTok has nearly 100 million active users per month in the USA? This user base...

After decades of sharing user-driven content, the exploration of web 2.0 has peaked. Today,...

If you have investigated programmatic advertising, you’ve likely seen the phrase Demand Side...

Back in February 2011, Google rolled out a major update called Google Panda , said to impact 12% of...

While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score...

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Whether you’re just getting started in email or a seasoned email marketer, Trade Me's Jess Scott...

Are you interested in personalising your marketing communications, improving customer engagement...

How companies are leveraging technology to address rapid market changes. In recent months, many...

Giving users multiple ways to enter funnels The Client Kiwi Wealth, a sister company of Kiwibank,...

How 3 links led to an increase in ecommerce conversion rates The Client - Countdown Supermarkets...

A meta-analysis via custom tracking and A/B testing Are measures of user engagement accurate or...

GDPR, CCPA, the Australian and New Zealand privacy acts and other national privacy laws introduced...

As more and more brands are keen to get their foot in the door, we explore if it makes sense for...

The world of digital marketing is evolving rapidly with emerging and innovative technology. Nearly...

Would the New Zealand Economy be better off if board members and business owners had a better...

Reviews are the bread and butter of digital marketing, and an essential tool to back up your...

Online retailers: Selling to under 35s? Here’s what the research says you need to do.

The countdown to Christmas is well and truly on! If you’re like us here at Mint, your festive...

It’s never been more important to have a high performing website - it’s your #1 marketing tool and...

A successful CX strategy should involve your entire business. It’s not on the shoulders of just one...

Do people like your website? Can they find what they are looking for, or do they get frustrated and...

Conversion Rate 101: What you should know about website conversion rate. Watch the video below!...

Develop Long Term Brand Advocacy by Using Behind the Scenes Content. Watch the video below! Prefer...

Perhaps your ecommerce solution isn’t performing like you thought it would. You've got a good...

Is Google Analytics really free, and how important is it to your business? Watch the video here!...

"These days, it's is all about digital content" I hear this on a daily basis.

We've been bombarded with billboards and advertisements from the day we were born. According to one...

I recently spoke to members of New Zealand Self Medication Industry about why they should be...

Now I really believe in blockchain. At Digital Alchemy, we have been trialling our own blockchain...

It’s no secret that marketing strategies have a direct impact on customer experience – and your...

If you’re a marketer or business owner who has thought about adding an online store to your...

At Engaging Partners, we’ve been working with a number of clients to incorporate ecommerce into...

Watch the video here! Prefer to scan? Here's the video transcript: What is Authentic Engagement?

Mint Design's Alice Moore, talking about new online consumer behaviours - watch the video below!...

James Richardson, Client Services Executive at Mint Design takes us through Awareness vs...

Mint Design's Jake Shelton discusses SEO strategies with us, watch the video below! Prefer to scan?...

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia...

Back in March Google announced on their official blog that they would be giving $800+ million to...

3 Ways to Retailers Can Conquer Christmas Shopping from Mint Design on Vimeo.

Online Retailers: Get 4 social media tips for better sales this Christmas from Mint Design on Vimeo.

Alice from Mint Design tells us all about a critical marketing theory: Motivators vs. Justifiers...

Google took a two-month break during COVID-19 from making any algorithm updates, but on the 5th of...

In 2020, the difference between a good website and a great website isn't necessarily the design or...

On March 31, we made Adobe Summit an all-digital experience for the very first time, bringing...

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

4 Ways to Increase your Website Conversion Rate #1 THE CUSTOMER When someone lands on your website...

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

Website Conversion Rate = your website visitors performing a defined action. So how is your...

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

The process of digital transformation is leading to many companies not only evolving their business...

Pure SEO partnered with Whites Agency in Europe to research the New Zealand retail clothing...

The information age has ushered in an unprecedented level of connectivity that has allowed brands...

Before we wrap this series up I need to do what I set out to - provide marketers some guidance on...

In the first post in this series, I attempted to summarise where augmented reality is at right now...

Augmented Reality (AR) is increasingly on the radar of many marketers. There's people like me...

You want to run a digital advertising campaign but you don't know how much you need to spend. If...

According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability...

Everyone connected to the internet is a broadcasting station. Through a variety of platforms,...

The debate at the Marketing Association Digital Conversations Networking event last week was...

Too often do we hear the pains and frustrations from corporate marketing departments and creative...