Gain insight into the ever-evolving world of corporate social responsibility and how it influences your purchasing decisions.

With ethical branding being a crucial aspect in today's world, some companies are resorting to deceptive tactics to give the appearance of social responsibility without actually making any meaningful changes.

  • Take a deep dive into the intriguing story of Patagonia, known for its sustainable outerwear, and discover how it shocked the world by removing its own 'sustainable' label.
  • Explore the hidden dangers of bluewashing, which is closely related to greenwashing, where companies prioritize positive PR over genuine action.
  • Uncover the intricate web of supply chains that have been tainted by human rights abuses, worker exploitation, and forced labor.

Read on to reveal the concerning truth behind bluewashing and the pressing need for transparency, accountability, and skepticism from consumers.

Source: Campaign Asia-Pacific