Can't Prove It? Don't Say It: A Quick Guide by ASA

In today's competitive advertising world, making bold claims can grab attention, but accuracy is crucial. The Advertising Standards Authority (ASA) provides the essential guide, "Can't Prove It? Don't Say It," to ensure advertisers back up their claims with robust evidence.

Whether it's a scientific claim or a product comparison, having the right substantiation is key. Exaggerations that won't mislead may be okay, but if you can't prove it, don't say it.

Download the PDF to learn more.

Source: Advertising Standards Authority (ASA), 29 July 2024