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Privacy Amendment Bill

First reading May 2024…. Deadline for submissions to select committee June 14, 2024. The new...

Is Local Radio being ‘elbowed out’ by Global TechMedia companies?

Australian Ad’ publication Mi3 recently reported that radio stations in Australia have expressed...

Does A Maze Need Signposts?: A Story about Marketing, Data and Privacy Myths and Building Trust.

Rali Andreeva, an expert in customer behaviour and privacy, leverages over 20 years of experience...

Ban on use of biometrics for marketers?

Like me, you may have been following the Privacy Commission’s progress in developing a Code for...

Social Marketing with lens of ASA: Webinar with ASA and NZSMN

Social Marketing addresses some of the biggest challenges facing society, in an increasingly...

ASA Food and Beverage Advertising Code 2024

The Advertising Standards Authority (ASA) is introducing a new Code for Food and Beverage...

ASA Children's Advertising Code 2024

The Advertising Standards Authority (ASA) has announced the introduction of a new Children’s...

Are you talking to people who don’t want to hear from you?

As a professional marketer or data expert you’re committed to best practice, so you don’t want to...

Guidance on Anzac Day advertising

In the lead-up to Anzac Day, the Advertising Standards Authority (ASA) have released advice for...

ASA Memo on Olympics Advertising

Confidential Advice to Members of the MA and Advertising Standards Authority

Offensiveness in Advertising

Offensiveness in Advertising Webinar Recording Advertising Standards Authority (ASA) Chief...

State of Direct Mail Marketing 2024 - Research findings in the US from Lob and Comperemedia

So where do you find quality NZ context research on the role of direct mail in today’s media mix?...

A Potential Biometrics Code of Practice

The Privacy Commission has just released an update on progress towards a Privacy code for...

How Long Before the Use of AI in Marketing is Regulated?

The Marketing Association’s Keith Norris argues that it is surely only a matter of time before we...

Misleading Advertising : 6 Tips for Correct Ad Content and Placement

Over half of the complaints to the ASA are about misleading advertising so it’s an issue all...

The International Threat to Targeted Marketing

Switched-on marketers and data planners in New Zealand should be looking closely at privacy...

Artificial Intelligence and the IPPs

Thinking about privacy is vital if you are going to use artificial intelligence (AI) tools well....

Customers refunded nearly $480k in settlement with ComCom

Commerce Commission punishes Slingshot and Orcon for breaching Fair Trading Act.

Template for Promotional Terms & Conditions

Running a promotion? You’ll need T’s and C’s! Members regularly ask our advice-line consultant...

MA Privacy Week Webinar 2023 On Demand

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

Guidelines on Environmental Claims

Consumers are increasingly considering the environment when making purchasing decisions. They may...

Consumer Perspectives: IAPP's Groundbreaking Privacy and Consumer Trust Report

A significant global shift is underway, encompassing culture and technology, wherein individuals...

Unveiling Dark Patterns: Deceptive Design Practices on the Internet

Have you ever found yourself struggling to locate privacy settings on Facebook? Have you mindlessly...

Understanding Cookies: Navigating GDPR and ePrivacy Directive

Cookies play a vital role in today's digital landscape, providing businesses with valuable insights...

Embracing Privacy by Design for Enhanced Data Protection

In today's digital age, where personal information is constantly being collected, processed, and...

Guidelines on the Application of Competition Law to Intellectual Property Rights

The Commerce Commission has published Guidelines on the Application of Competition Law to...

If it looks too good to be true…. it probably is!

Commission prosecutes The TV Shop, arguing it manipulated 'customer' reviews and misled shoppers....

Marketing watchdog bares its teeth

You may have read headlines like this in the last few weeks… they’re all real-life cases from the...

Keith Norris on Possible Privacy Act changes from Justice Department

The Marketing Association’s compliance advisor, Keith Norris, recently alerted us to some changes...

Data privacy: how to build trust and connect with your customers

Without sacrificing the data you need to deliver personalised customer experiences Customer data...

Governance of Data Guidelines

A Message from the Data Futures Partnership The Data Futures Partnership was established as an...

Guidance on the Unsolicited Electronic Messages Act 2007

Several industry members have asked the Department of Internal Affairs to publish case studies...

Privacy Week at Foodstuffs

Guest author Mazen Kassis, Head of Data and Analytics at Foodstuffs North Island with a duty to...

Twitter Confirms The Data Breach That Impacts 5.4 Million Users

Twitter has suffered a data breach after threat actors used a vulnerability to build a database of...

A guide to the Privacy Act 2022

A Marketers guide to the New Zealand Privacy Act Updated March 2022 Human Rights in New Zealand...

FAQ: Inferred and Deemed Consent under the Unsolicited Electronic Messages Act

The answers below are based on the questions the DIA have received to date. To help you find what...

How can I stop getting direct marketing mail?

As a first step, you should get in touch with the organisation in question and ask them to stop...

Industry Code of Practice for Market and Social Research

Revised July 2015 - (Based on the ICC/ESOMAR International Code on Market and Social Research)...

Why you need a Privacy Officer

The Privacy Act requires organisations to have at least one person who fulfils the role of privacy...

Customer Privacy: The journey from compliance to customer trust

Why should marketing play a role in managing privacy in an organisation? It’s boring, complex and...

How NZ businesses are handling customer privacy in 2022

The theme for Privacy week 2022 was ‘the Foundation of Trust’.

How do you collect information from your customers?

Recently the MA ‘Adviceline’ had a query from an organisation which collects customers’ CRM details...

4 Key Lessons from the 2021 Marketing Law Series

Copyright, Privacy, Fair Trading & Respecting Taonga: Key points from the Marketing Law Series 2021...

Direct Marketing Data Best Practice Guidelines

The Marketing Association’s Data Special Interest Group (SIG) have designed Guidelines for Direct...

Fast Five: Social Media Insights

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Launching of a New Brand

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Copyright Licensing

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Food Safety Compliance

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Gender Stereotyping in Ads

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Influencer Marketing Guidelines

Are you using Social Media Influencers? Make sure you are aware of best practice in NZ.

Marketing Responsibility: It's OK to copy. Right?

Responsibility: It's OK to copy. Right?

Understand the 3 Types of Consent Required to Send Marketing Emails

In New Zealand, commercial electronic messages are subject to the Unsolicited Electronic Messages...

10 legal tips for running special offers and competitions

One of the most common complaints to the Advertising Standards Authority concern misleading...

A Complaint from the ASA – Don’t Panic!

In any robust process, a set of standards is accompanied by a complaints procedure. Along with...

Code of Practice for Telemarketing

This Code of Practice and Guidelines has been developed by the Marketing Association for the...

Common sense email marketing for the win

If you had the key to someone's house, would you feel comfortable using it to enter without the...

Credit Reporting Privacy Code

This code is enforceable in the same manner as the Privacy Act.

Code for Advertising and Promotion of Alcohol

Alcohol is a restricted product in New Zealand. Because of the health and social impacts of the...

Are your emails spam?

It’s a modern-day problem that can have serious consequences for any business engaging in email...

10 key steps to help NZ marketers comply with GDPR

Even businesses without a physical presence in the EU may have to comply with the new rules if...

Introducing Fast Fives

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

The Past, Present and Future of the Privacy Act 2020

In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal...

5 things you need to know about the Privacy Act changes

On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to...

Credit Reporting Privacy Code 2020

This code applies specific rules to credit reporters to ensure the protection of individual...

Data privacy during the COVID-19 outbreak

Andrey Arestov discusses implications of COVID-19 on data privacy and marketing amid the influx of...

My worst moment in marketing

Let me tell you about one of the worst moments in my business career. It’s been a long career and...

eBook: Is an ethical approach to customer data privacy your trust differentiator?

If consumers want personalised customer experience and customer service, they need to provide data....

Call me...maybe? Why "click to consent" won't cut it in 2020

Relying on ‘click to consent’ style privacy statements won’t cut it if you're unable to demonstrate...

Opinion | Facebook & Google: Love them? Hate them? Trust them?

As marketers, it's hard not to love the likes of Facebook and Google for their goldmines of...

Organising your PMCA copyright licence

Over the last few months, we've been talking about copyright licensing and the PMCA... As a bit of...

The Gambling Act and you: The cans and can-nots of sales promotions

The Gambling Act is under review and the Department of Internal Affairs fact sheet has been...

Is your media monitoring for work or personal?

Last month, the PMCA brought you this article on Copyright Licensing: Debunked Myths and why you...

Copyright licensing: Debunked myths and why you should care

Sharing a news article with your colleague seems innocent enough, but do it and you're in potential...

Have you seen those media clippings from the agency?

The clippings feed is in, quick look through, load them onto the website. Copy the pictures from...

British Airways facing $340m fine for data breach

British Airways is facing a record fine of £183m for last year's breach of its security systems.

Alcohol Advertising and Promotion Code

The Alcohol Advertising and Promotion Code became effective for all ads from 1 July 2021 This Code...

Code For Financial Advertising

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

Children and Young People's Advertising Code

This Code from the Advertising Standards Authority applies to all advertisements that target...

Therapeutic and Health Advertising Code

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

Gambling Advertising Code

This Code from the Advertising Standards Authority applies to all gambling advertisements placed in...

Introduction to PMCA and Copyright Licensing

Introduction to PMCA and Copyright Licensing Is your organisation infringing copyright? Download...

NZ Privacy Laws will not follow the Europeans

The Select Committee reviewing the Privacy Bill has reported back to Parliament with a ‘’steady as...

Breach Case 9: Letting it go

Several recent data breach incidents reported to us provide examples of how letting it go may not...

Advertising Standards Code

The purpose of the Advertising Standards Code is to ensure that every advertisement is a...

GDPR: Frequently Asked Questions

What is the GDPR? The GDPR is simply, Europe's version of the Privacy Act. It governs the way...

Privacy is About Building Trust

Privacy affects us every day - at home, work, and play. Always check that you can trust an...

Commerce Commission New Zealand - Video Guidance to Traders

If you can't back it up, don't say it. Traders breach the Fair Trading Act if their claims are...

Can I contact my inactive customers?

They're my inactive customers... But I can still contact them, right?

National Code of Practice for the Distribution of Unaddressed Mail

National Code of Practice for the Distribution of Unaddressed Mail The unaddressed mail...

Code of Practice for Direct Marketing

CURRENTLY UNDER REVIEW

Telemarketing Code of Practice

This Code of Practice and Guidelines has been developed by the Marketing Association for the...

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