Regulatory & Privacy

In this article, Keith Norris, Marketing Association’s Compliance Consultant, explains how our free...

Many marketers collect personal info without saying how it’ll be used - breaching the Privacy Act....

104,000 people have died in New Zealand in the last 3 years. Are they still on your database? Under...

Businesses offering gift cards should be aware of amendments to the Fair Trading Act. from March...

Keith Norris, Independent Compliance Consultant for the Marketing Association, discusses the...

Keith Norris, Independent Consultant to the Marketing Association, cautions marketers against using...

Keith Norris, compliance consultant at the Marketing Association, outlines the principles and...

This article, authored by Keith Norris, Compliance Consultant at the Marketing Association, digs...

In today's competitive advertising world, making bold claims can grab attention, but accuracy is...

The Marketing Association’s Compliance Consultant Keith Norris has been working with the MA data...

First reading May 2024…. Deadline for submissions to select committee June 14, 2024. The new...

Australian Ad’ publication Mi3 recently reported that radio stations in Australia have expressed...

Rali Andreeva, an expert in customer behaviour and privacy, leverages over 20 years of experience...

Like me, you may have been following the Privacy Commission’s progress in developing a Code for...

Social Marketing addresses some of the biggest challenges facing society, in an increasingly...

The Advertising Standards Authority (ASA) is introducing a new Code for Food and Beverage...

The Advertising Standards Authority (ASA) has announced the introduction of a new Children’s...

As a professional marketer or data expert you’re committed to best practice, so you don’t want to...

In the lead-up to Anzac Day, the Advertising Standards Authority (ASA) have released advice for...

Confidential Advice to Members of the MA and Advertising Standards Authority

Offensiveness in Advertising Webinar Recording Advertising Standards Authority (ASA) Chief...

So where do you find quality NZ context research on the role of direct mail in today’s media mix?...

The Privacy Commission has just released an update on progress towards a Privacy code for...

The Marketing Association’s Keith Norris argues that it is surely only a matter of time before we...

Over half of the complaints to the ASA are about misleading advertising so it’s an issue all...

Switched-on marketers and data planners in New Zealand should be looking closely at privacy...

Thinking about privacy is vital if you are going to use artificial intelligence (AI) tools well....

Commerce Commission punishes Slingshot and Orcon for breaching Fair Trading Act.

Running a promotion? You’ll need T’s and C’s! Members regularly ask our advice-line consultant...

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

Consumers are increasingly considering the environment when making purchasing decisions. They may...

A significant global shift is underway, encompassing culture and technology, wherein individuals...

Have you ever found yourself struggling to locate privacy settings on Facebook? Have you mindlessly...

Cookies play a vital role in today's digital landscape, providing businesses with valuable insights...

In today's digital age, where personal information is constantly being collected, processed, and...

The Commerce Commission has published Guidelines on the Application of Competition Law to...

Commission prosecutes The TV Shop, arguing it manipulated 'customer' reviews and misled shoppers....

You may have read headlines like this in the last few weeks… they’re all real-life cases from the...

The Marketing Association’s compliance advisor, Keith Norris, recently alerted us to some changes...

Without sacrificing the data you need to deliver personalised customer experiences Customer data...

A Message from the Data Futures Partnership The Data Futures Partnership was established as an...

Several industry members have asked the Department of Internal Affairs to publish case studies...

Guest author Mazen Kassis, Head of Data and Analytics at Foodstuffs North Island with a duty to...

Twitter has suffered a data breach after threat actors used a vulnerability to build a database of...

A Marketers guide to the New Zealand Privacy Act Updated March 2022 Human Rights in New Zealand...

The answers below are based on the questions the DIA have received to date. To help you find what...

As a first step, you should get in touch with the organisation in question and ask them to stop...

Revised July 2015 - (Based on the ICC/ESOMAR International Code on Market and Social Research)...

The Privacy Act requires organisations to have at least one person who fulfils the role of privacy...

Why should marketing play a role in managing privacy in an organisation? It’s boring, complex and...

The theme for Privacy week 2022 was ‘the Foundation of Trust’.

Recently the MA ‘Adviceline’ had a query from an organisation which collects customers’ CRM details...

Copyright, Privacy, Fair Trading & Respecting Taonga: Key points from the Marketing Law Series 2021...

The Marketing Association’s Data Special Interest Group (SIG) have designed Guidelines for Direct...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Are you using Social Media Influencers? Make sure you are aware of best practice in NZ.

Responsibility: It's OK to copy. Right?

In New Zealand, commercial electronic messages are subject to the Unsolicited Electronic Messages...

One of the most common complaints to the Advertising Standards Authority concern misleading...

In any robust process, a set of standards is accompanied by a complaints procedure. Along with...

This Code of Practice and Guidelines has been developed by the Marketing Association for the...

If you had the key to someone's house, would you feel comfortable using it to enter without the...

This code is enforceable in the same manner as the Privacy Act.

Alcohol is a restricted product in New Zealand. Because of the health and social impacts of the...

It’s a modern-day problem that can have serious consequences for any business engaging in email...

Even businesses without a physical presence in the EU may have to comply with the new rules if...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal...

On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to...

Andrey Arestov discusses implications of COVID-19 on data privacy and marketing amid the influx of...

Let me tell you about one of the worst moments in my business career. It’s been a long career and...

If consumers want personalised customer experience and customer service, they need to provide data....

Relying on ‘click to consent’ style privacy statements won’t cut it if you're unable to demonstrate...

As marketers, it's hard not to love the likes of Facebook and Google for their goldmines of...

Over the last few months, we've been talking about copyright licensing and the PMCA... As a bit of...

The Gambling Act is under review and the Department of Internal Affairs fact sheet has been...

Last month, the PMCA brought you this article on Copyright Licensing: Debunked Myths and why you...

Sharing a news article with your colleague seems innocent enough, but do it and you're in potential...

The clippings feed is in, quick look through, load them onto the website. Copy the pictures from...

British Airways is facing a record fine of £183m for last year's breach of its security systems.

The Alcohol Advertising and Promotion Code became effective for all ads from 1 July 2021 This Code...

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

This Code from the Advertising Standards Authority applies to all advertisements that target...

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

This Code from the Advertising Standards Authority applies to all gambling advertisements placed in...

Introduction to PMCA and Copyright Licensing Is your organisation infringing copyright? Download...

The Select Committee reviewing the Privacy Bill has reported back to Parliament with a ‘’steady as...

Several recent data breach incidents reported to us provide examples of how letting it go may not...

The purpose of the Advertising Standards Code is to ensure that every advertisement is a...

What is the GDPR? The GDPR is simply, Europe's version of the Privacy Act. It governs the way...

Privacy affects us every day - at home, work, and play. Always check that you can trust an...

If you can't back it up, don't say it. Traders breach the Fair Trading Act if their claims are...

They're my inactive customers... But I can still contact them, right?

National Code of Practice for the Distribution of Unaddressed Mail The unaddressed mail...

CURRENTLY UNDER REVIEW