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Data privacy: how to build trust and connect with your customers

Without sacrificing the data you need to deliver personalised customer experiences Customer data...

Governance of Data Guidelines

A Message from the Data Futures Partnership The Data Futures Partnership was established as an...

Guidance on the Unsolicited Electronic Messages Act 2007

Several industry members have asked the Department of Internal Affairs to publish case studies...

Privacy Week at Foodstuffs

Guest author Mazen Kassis, Head of Data and Analytics at Foodstuffs North Island with a duty to...

Twitter Confirms The Data Breach That Impacts 5.4 Million Users

Twitter has suffered a data breach after threat actors used a vulnerability to build a database of...

Are you talking to people who don’t want to hear from you?

As a professional marketer you’re committed to best practice, so you don’t want your organisation...

A guide to the Privacy Act 2022

A Marketers guide to the New Zealand Privacy Act Updated March 2022 Human Rights in New Zealand...

FAQ: Inferred and Deemed Consent under the Unsolicited Electronic Messages Act

The answers below are based on the questions the DIA have received to date. To help you find what...

How can I stop getting direct marketing mail?

As a first step, you should get in touch with the organisation in question and ask them to stop...

Industry Code of Practice for Market and Social Research

Revised July 2015 - (Based on the ICC/ESOMAR International Code on Market and Social Research)...

Why you need a Privacy Officer

The Privacy Act requires organisations to have at least one person who fulfils the role of privacy...

Customer Privacy: The journey from compliance to customer trust

Why should marketing play a role in managing privacy in an organisation? It’s boring, complex and...

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