A Five Stage Roadmap to Implementing
Dr. Jim Lecinski
Clinical Professor of Marketing, Northwestern University - Kellogg School of Management
Dr. Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management--the top ranked MBA program for Marketing--where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.
Professor Jim Lecinski
Clinical Professor of Marketing, Northwestern University - Kellogg School of Management
Professor Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management--the top ranked MBA program for Marketing--where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.
Jim is a recognized expert, in-demand consultant and keynote speaker with over 30+ years of marketing industry experience, including a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas.
Jim's seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” [pronounced Zee-Maht] has been read by over 300,000 marketers worldwide and his ZMOT concept is included in many marketing textbooks.
His latest book, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press and has been named both a top AI book and a top business book.
Thomas Barta
Marketing Leadership Thinker. Speaker. Author
Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
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Andy Lark
Chief Customer Officer, Liven
Andy Lark is a prominent marketing leader, speaker, and innovator with a rich history of driving growth and transformation in the digital and creative industries. Known for his strategic vision and forward-thinking approach, Lark has held leadership roles in both large corporations and fast-growing startups.
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Andy Lark - International Senior Marketer Series 2025
SOLD OUT! This workshop is designed to give marketers a 360° view of what it takes to become commercially orientated. Dive into a minimum of three learning modules with interactive working time.
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Thomas Barta - International Senior Marketer Series 2025
[EXCLUSIVE EVENT - CURRENTLY INVITE ONLY] Join us for an exclusive, eye-opening session with Thomas Barta, global CMO expert and Dean of the CMO Fellowship, exploring the unique path from Chief Marketing Officer to CEO and bigger C-suite roles.
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Dr. Jim Lecinski - International Senior Marketer Series 2025
The session serves as a practical roadmap for marketing professionals aiming to leverage AI, offering actionable insights and best practices for each stage of the implementation process.
Add to CartSEO - Need to know: Choose Your Date and Location
SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
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SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies. Dates: July 9 & 16.
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SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
Add to CartCRO - Need to know: Choose Your Date and Location
CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
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CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales? Dates: July 23 & 30.
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CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
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