Stakeholder Management

“This is a time of head-snapping change and everywhere you look there is disruption and upheaval. But very few things have changed as much as marketing has – e.g. digital, search, social, content marketing, mobile, Ai, marketing automation, data visualisation, the cloud, in bound, analytics etc, etc etc. That’s a lot of change. But underneath all this change, one thing has, unfortunately, stayed the same. And it might be the number one obstacle to great marketing in most companies.
This obstacle is preventing you from doing great things. It’s befuddling your best strategies, watering down your strongest brews and spoiling your most brilliant executions. I think you know what I’m talking about – your Stakeholders! They’re ruining your marketing. Everybody understands this but it just keeps happening.”
-Doug Kessler, Velocity Partners, UK.
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Doug Kessler nailed it. Stakeholders can make or break even the best marketing strategy, and most marketers are never actually taught how to manage them.

This workshop fixes that. You'll get the theory (including Mendelow's matrix, one of the sharpest tools for mapping stakeholder power and interest), then put it into practice by identifying who your key stakeholders actually are and building a plan to manage them well.

Across the day you'll work through both internal and external stakeholders, factor in cultural considerations, and hear real "traps for young players" from some of New Zealand's leading marketers on how they navigate this part of the job.

You'll leave with a practical stakeholder management plan you can apply straight away, plus the confidence to sell in your marketing strategy and get genuine buy in across your organisation.

Facilitated by Tony Gardner, Managing Director of Archetype, who brings over 20 years of senior leadership experience across New Zealand and APAC to help you lead stakeholders in a more authentic, influential way.

Online Course Format
This workshop is also offered online. A 90 minute live session runs once a week over 4 weeks, with Tony presenting that week's topic live alongside other participants. Activities and resources are included to support your learning between sessions.

Choose Your Date and Location

Develop the skills to engage, influence, and manage internal and external stakeholders more effectively.

24/11/2026

9:00am - 5:00pm

Auckland

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Learning Outcomes

You'll Learn About:

Some of the key theories of stakeholder management
Why Mendalow's matrix is a key tool in your stakeholder toolbox
Identifying who some of marketers' typical stakeholders are and which are the most important

So you can:

Understand who your various stakeholders are and why they are important
Sell in your marketing strategy and receive minimal change
Develop your own stakeholders' management plan for your various projects

To achieve:

A strategy to manage all relevant stakeholders
Better buy in through the organisation of your marketing strategy
Greater innovation in your marketing

Facilitator, Tony Gardner

Managing Director, Archetype

Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways.

Tony was a great facilitator, funny, warm but kept the day on-track. His experience was super relevant to those in the room.

past attendee 2025

The course was excellent. It gave me a framework to be proactive in my stakeholder management.

past attendee 2025

Great content and delivery from Tony.

past attendee 2025

Tony had great delivery and was good at keeping us focused.

past attendee 2024

Tony was awesome! I found him to be a very engaging facilitator that had a deep understanding of stakeholder management - demonstrated by the relevant examples and context around the tools and ideas he shared with us. It definitely provoked a lot of self-reflection and I'm really keen to use the tools that were shared, in my role moving forward.

past attendee 2024

It worked will with a small group, setting expectations early and directly (free dialogue, safe space to open up etc).

past attendee 2023

Presenter was great and very knowledgeable.

Selwyn district council, past attendee 2023

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