Stakeholder Management

Stakeholder Management

Our Stakeholder Management
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

“This is a time of head-snapping change and everywhere you look there is disruption and upheaval. But very few things have changed as much as marketing has – e.g. digital, search, social, content marketing, mobile, Ai, marketing automation, data visualisation, the cloud, in bound, analytics etc, etc etc. That’s a lot of change. But underneath all this change, one thing has, unfortunately, stayed the same. And it might be the number one obstacle to great marketing in most companies.
This obstacle is preventing you from doing great things. It’s befuddling your best strategies, watering down your strongest brews and spoiling your most brilliant executions. I think you know what I’m talking about – your Stakeholders! They’re ruining your marketing. Everybody understands this but it just keeps happening.”
-Doug Kessler, Velocity Partners, UK.
____________________________

Doug Kessler nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.

An interactive day looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.

Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Strategic Marketer

Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About:

  • Some of the key theories of stakeholder management
  • Why Mendalow's matrix is a key tool in your stakeholder toolbox
  • Identifying who some of marketers' typical stakeholders are and which are the most important

So you can:

  • Understand who your various stakeholders are and why they are important
  • Sell in your marketing strategy and receive minimal change
  • Develop your own stakeholders' management plan for your various projects

To achieve:

  • A strategy to manage all relevant stakeholders
  • Better buy in through the organisation of your marketing strategy
  • Greater innovation in your marketing

Who should attend:

All marketers who want to manage their stakeholders in a more efficient manner

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

tonygardnerbootcamp

Facilitator, Tony Gardner

Managing Director, Archetype

Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways.

FIND OUT MORE

Facilitator, Tony Gardner

Managing Director, Archetype

Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways. He coaches teams to high-performance by developing their collective skills, behaviours, and processes.

Tony draws on global research, proven processes, tools and skills, and over 20 years personal senior leadership experience in New Zealand and APAC including General Manager, Chief Executive and governance roles.

Stakeholder Management: Choose Your Date and Location

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Stakeholder Management

Leading marketing strategist Tony Gardner will provide an interactive day looking at both internal and external stakeholders as well reviewing cultural considerations

8/04/2025

9:00am - 5:00pm

Auckland

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prodphoto
Stakeholder Management

Leading marketing strategist Tony Gardner will provide an interactive day looking at both internal and external stakeholders as well reviewing cultural considerations

2/09/2025

9:00am - 5:00pm

Auckland

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prodphoto
Stakeholder Management

Leading marketing strategist Tony Gardner will provide an interactive day looking at both internal and external stakeholders as well reviewing cultural considerations

14/10/2025

9:30am - 5:00pm

Wellington

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prodphoto
Stakeholder Management

Leading marketing strategist Tony Gardner will provide an interactive day looking at both internal and external stakeholders as well reviewing cultural considerations

30/10/2025

9:30am - 5:00pm

Christchurch

Add to Cart

Tony had great delivery and was good at keeping us focused.

past attendee 2024

Tony was awesome! I found him to be a very engaging facilitator that had a deep understanding of stakeholder management - demonstrated by the relevant examples and context around the tools and ideas he shared with us. It definitely provoked a lot of self-reflection and I'm really keen to use the tools that were shared, in my role moving forward.

past attendee 2024

It worked will with a small group, setting expectations early and directly (free dialogue, safe space to open up etc).

past attendee 2023

Presenter was great and very knowledgeable.

Selwyn district council, past attendee 2023
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