Te ao Māori for Marketers

Are you a marketer wanting to imbue Māori culture into your marketing – authentically and respectfully?

This practical workshop is designed to equip marketers with the tools, knowledge and confidence to meaningfully reflect Māori worldviews into campaigns, comms, strategies and day-to-day mahi.

Developed and delivered by RUN Aotearoa, a Māori-owned, internationally award-winning design and advertising agency, this workshop is grounded in lived cultural experience, creative excellence and a deep understanding of Aotearoa New Zealand’s unique context.

The Challenge
You want to engage with Māori communities and reflect te ao Māori in your mahi, but:
• Unsure where to start?
• Worried you might say or do the wrong thing, even with the best intentions?
• Wanting to go beyond surface-level gestures to create meaningful impact?

If you're asking yourself these questions, you're not alone – and you're exactly who this workshop is designed for.

The Workshop
Te ao Māori for Marketers is a 5 hour in-person workshop offering:
• A safe, supportive space to learn.
• Real-world examples and insights.
• Practical tools you can apply straight away.
• Optional kai and kōrero in the final hour to reflect and connect.

The workshop will cover:

Why te ao Māori in marketing is important
Engaging with Māori
Te reo Māori (Māori language)
Te Tiriti o Waitangi principles
Tikanga
Kaupapa Māori research and ethics
Do’s and don’ts
Real-world examples

Whether you’re just beginning your journey or seeking to deepen your approach, this workshop will guide you with clarity and care.

What You’ll Gain

Greater confidence engaging with Māori culture.
A deeper understanding of the Māori worldview, values, perspectives and tikanga.
Guidance on how to weave te ao and te reo Māori into your communications.

Tana Whakataukī/Guiding Proverb:

“He pukenga wai, he nohonga tāngata; he nohonga tāngata, he pukenga kōrero.”
Where the water pools and converges, people gather; and where people gather, conversation flows.”

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Build the knowledge and confidence to reflect Māori worldviews in your marketing, from campaigns and strategy to day-to-day mahi.

13/10/2026

9:30am - 2:30pm

Christchurch

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Te Ao Māori for Marketers

Build the knowledge and confidence to reflect Māori worldviews in your marketing, from campaigns and strategy to day-to-day mahi.

29/10/2026

9:00am - 2:00pm

Auckland

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Learning Outcomes

Ask Yourself...

Do I want to lead work in Aotearoa that is culturally respectful, inclusive and authentic?

If yes – this workshop is for you.

Why RUN?

RUN Aotearoa is a Māori-owned, internationally award-winning creative agency with nearly 20 years’ experience in branding, design and advertising campaigns centred around te ao Māori. RUN have helped government agencies, iwi organisations, not-for-profits and leading brands connect meaningfully with Māori audiences – always with integrity and impact.

Facilitator, Raymond Otene McKay

Ngaati Mahuta, Ngāti Pūkeko, Ngāti Rongomaiwahine
Co-founder and Creative Director, RUN Aotearoa

Before RUN, Raymond honed his craft as an Art Director in some of the biggest and most respected advertising agencies in Aotearoa and Australia. He has gone on to win and judge some of the industry’s leading awards. As a Māori creative industry leader, Raymond brings a strong Māori worldview and deep cultural insight, storytelling and creative thinking to the agency’s work.

Facilitator, Laura Cibilich

Tangata Tiriti,
Co-founder and Design Director, RUN Aotearoa

With more than 20 years’ experience in advertising, design and brand strategy, she has helped organisations embed cultural understanding into their marketing and communications. Laura brings a practical agency, leadership and strategic perspective to work at the intersection of culture, creativity and impact, sharing how marketers can build stronger relationships, ask better questions and apply te ao Māori principles with greater confidence, care and integrity.

Facilitator, Ariana Stone

Ngāti Kahungunu ki Te Wairoa ,
Pou Ahurea Māori / Cultural Director, RUN Aotearoa

Ariana is the cultural kaitiaki at RUN Aotearoa. With decades of experience in te ao and te reo Māori, she is a leading expert in integrating a Māori worldview into branding and marketing. Her work champions creativity merged with cultural authenticity, making her uniquely equipped to guide marketers in navigating this space.

Ariana created a safe learning environment, the korero she facilitated was helpful for making sense of Māori view.

Ashleigh, Fire and Emergency NZ, past attendee 2026

I learned so much and took away lots of gold nuggets. I really liked the part about incorporating Te Ao Māori into our guidelines. This is something I'd never thought of. I will definitely be implementing this strategy.

Tonya, Far North REAP, past attendee 2025

Nice and clear - good to hear from someone that has been a Te Reo teacher for 20 years and not a corporate background for this topic.

past attendee 2025

Overall very positive workshop. They shared a lot of information that may not be as widely known, especially in business context. e.g. how organisations can respectfully interact with Māori.

past attendee 2025

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Te Ao Māori for
Marketers

Are you a marketer wanting to imbue Māori culture into your marketing – authentically and respectfully?

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