Maori-Default-Hero-Blank


Te Ao Māori for
Marketers

Sessions held in Auckland, Christchurch and Online

Book Your Ticket
About Facilitator Learning Outcomes Book Your Ticket

Are you a marketer wanting to imbue Māori culture into your marketing – authentically and respectfully?

This practical workshop is designed to equip marketers with the tools, knowledge and confidence to meaningfully reflect Māori worldviews into campaigns, comms, strategies and day-to-day mahi.

Developed and delivered by RUN Aotearoa, a Māori-owned, internationally award-winning design and advertising agency, this workshop is grounded in lived cultural experience, creative excellence and a deep understanding of Aotearoa New Zealand’s unique context.

The Challenge
You want to engage with Māori communities and reflect te ao Māori in your mahi, but:
•    Unsure where to start?
•    Worried you might say or do the wrong thing, even with the best intentions?
•    Wanting to go beyond surface-level gestures to create meaningful impact?

If you're asking yourself these questions, you're not alone – and you're exactly who this workshop is designed for.

The Workshop
Te ao Māori for Marketers is a 5 hour in-person workshop offering:
•    A safe, supportive space to learn.
•    Real-world examples and insights.
•    Practical tools you can apply straight away.
•    Optional kai and kōrero in the final hour to reflect and connect.

The workshop will cover:

  • Why te ao Māori in marketing is important
  • Engaging with Māori
  • Te reo Māori (Māori language)
  • Te Tiriti o Waitangi principles
  • Tikanga
  • Kaupapa Māori research and ethics
  • Do’s and don’ts
  • Real-world examples

Whether you’re just beginning your journey or seeking to deepen your approach, this workshop will guide you with clarity and care.

What You’ll Gain

  • Greater confidence engaging with Māori culture.
  • A deeper understanding of the Māori worldview, values, perspectives and tikanga.
  • Guidance on how to weave te ao and te reo Māori into your communications.

Tana Whakataukī/Guiding Proverb:

“He pukenga wai, he nohonga tāngata; he nohonga tāngata, he pukenga kōrero.”
Where the water pools and converges, people gather; and where people gather, conversation flows.”

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning. 


Pricing

MA Members: $495 + GST
Non-Members: $795 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This is an elective to become a
Professionally Certified Core Skills Marketer
Professionally Certified Strategic Marketer
Professionally Certified Digital Marketer

Choose Your Date and Location

Te Ao Māori for Marketers
Te Ao Māori for Marketers

Build the knowledge and confidence to reflect Māori worldviews in your marketing, from campaigns and strategy to day-to-day mahi.

13/10/2026

9:30am - 2:30pm

Christchurch

Add to Cart
Te Ao Māori for Marketers
Te Ao Māori for Marketers

Build the knowledge and confidence to reflect Māori worldviews in your marketing, from campaigns and strategy to day-to-day mahi.

29/10/2026

9:00am - 2:00pm

Auckland

Add to Cart

Learning Outcomes

Ask Yourself...

Do I want to lead work in Aotearoa that is culturally respectful, inclusive and authentic?

If yes – this workshop is for you.

Why RUN?

RUN Aotearoa is a Māori-owned, internationally award-winning creative agency with nearly 20 years’ experience in branding, design and advertising campaigns centred around te ao Māori. RUN have helped government agencies, iwi organisations, not-for-profits and leading brands connect meaningfully with Māori audiences – always with integrity and impact.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

RUN Facilitator_RaymondOteneMcKay

Facilitator, Raymond Otene McKay

Ngaati Mahuta, Ngāti Pūkeko, Ngāti Rongomaiwahine 
Co-founder and Creative Director, RUN Aotearoa

Before RUN, Raymond honed his craft as an Art Director in some of the biggest and most respected advertising agencies in Aotearoa and Australia. He has gone on to win and judge some of the industry’s leading awards. As a Māori creative industry leader, Raymond brings a strong Māori worldview and deep cultural insight, storytelling and creative thinking to the agency’s work.

FIND OUT MORE

Facilitator, Raymond Otene McKay

Ngaati Mahuta, Ngāti Pūkeko, Ngāti Rongomaiwahine Co-founder and Creative Director, RUN Aotearoa

Before RUN, Raymond honed his craft as an Art Director in some of the biggest and most respected advertising agencies in Aotearoa and Australia. He has gone on to win and judge some of the industry’s leading awards. As a Māori creative industry leader, Raymond brings a strong Māori worldview and deep cultural insight, storytelling and creative thinking to the agency’s work.

He brings a deeply grounded te ao Māori perspective to brand, design and communications, helping organisations engage with Māori culture thoughtfully and authentically. Raymond combines lived experience and cultural knowledge with extensive creative-industry experience, to make complex concepts practical, relevant and accessible for marketers.

Raymond’s work has been recognised both in Aotearoa and globally, including Cannes Lions, D&AD, Spikes Asia Grand Prix, AXIS, Effies, AGDA, Ad Stars, Communication Arts, Best Awards and more.

Raymond brings a rare depth of experience in helping brands connect meaningfully with Māori and non-Māori audiences. His proven track record includes work with RUN clients such as the Electoral Commission, Tourism New Zealand, Sky TV, Waikato-Tainui, Auckland Council, T&G, Foodstuffs, Auckland Museum, Health New Zealand and many more.

RUN Facilitator-Laura_Cibilich

Facilitator, Laura Cibilich

Tangata Tiriti,
Co-founder and Design Director, RUN Aotearoa

With more than 20 years’ experience in advertising, design and brand strategy, she has helped organisations embed cultural understanding into their marketing and communications. Laura brings a practical agency, leadership and strategic perspective to work at the intersection of culture, creativity and impact, sharing how marketers can build stronger relationships, ask better questions and apply te ao Māori principles with greater confidence, care and integrity.

FIND OUT MORE

Facilitator, Laura Cibilich

Tangata Tiriti,

Co-founder and Creative Director, RUN Aotearoa

With more than 20 years’ experience in advertising, design and brand strategy, she has helped organisations embed cultural understanding into their marketing and communications. Laura brings a practical, agency, leadership and strategic perspective to work at the intersection of culture, creativity and impact, sharing how marketers can build stronger relationships, ask better questions and apply te ao Māori principles with greater confidence, care and integrity.

She has helped shape distinctive brands and campaigns for Aotearoa, the Pacific and beyond, and is a committed advocate for Indigenous voices, women’s rights and environmental responsibility.

Laura and her work have received international recognition across the creative, design and marketing industries, with accolades including Cannes Lions, D&AD, Spikes Asia Grand Prix, B&T Women in Tech, Campaign Asia-Pacific Women to Watch, AXIS, Effies, AGDA, Communication Arts, Fast Company Innovation by Design, NZ Marketing Awards, Best Awards and more.

Ariana Stonev2

Facilitator, Ariana Stone

Ngāti Kahungunu ki Te Wairoa ,
Pou Ahurea Māori / Cultural Director, RUN Aotearoa

Ariana is the cultural kaitiaki at RUN Aotearoa. With decades of experience in te ao and te reo Māori, she is a leading expert in integrating a Māori worldview into branding and marketing. Her work champions creativity merged with cultural authenticity, making her uniquely equipped to guide marketers in navigating this space.

FIND OUT MORE

Facilitator, Ariana Stone

Ngāti Kahungunu ki Te Wairoa ,

Pou Ahurea Māori / Cultural Director, RUN Aotearoa

Ariana is the cultural kaitiaki at RUN Aotearoa. With decades of experience in te ao and te reo Māori, she is a leading expert in integrating a Māori worldview into branding and marketing. Her work champions creativity merged with cultural authenticity, making her uniquely equipped to guide marketers in navigating this space.

She holds a Bachelor of Bilingual Teaching (Te Reo Mãori) and a Master of Education in Mãori Medium Education.

Ariana has contributed to award-winning work recognised both in Aotearoa and globally and has a rare wealth of experience in connecting brands both with and for Mäori and non-Mãori audiences.

This workshop is ideal for:

  • Marketing professionals looking to build or deepen cultural competency.

  • Brand managers seeking genuine connection with Māori audiences.

  • Communications professionals who want to move from good intentions to real impact.

  • Organisations who want to embed te ao Māori principles into their creative practice.

Ariana created a safe learning environment, the korero she facilitated was helpful for making sense of Māori view.

Ashleigh, Fire and Emergency NZ, past attendee 2026

I learned so much and took away lots of gold nuggets. I really liked the part about incorporating Te Ao Māori into our guidelines. This is something I'd never thought of. I will definitely be implementing this strategy.

Tonya, Far North REAP, past attendee 2025

Nice and clear - good to hear from someone that has been a Te Reo teacher for 20 years and not a corporate background for this topic.

past attendee 2025

Overall very positive workshop. They shared a lot of information that may not be as widely known, especially in business context. e.g. how organisations can respectfully interact with Māori.

past attendee 2025
New L&D badges - core (1)

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
New L&D badges - digital (1)

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
New L&D badges - strategic (1)

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our Monthly Newsletter
©2026 Marketing Association | All right reserved