Introducing Thomas Barta
Marketing Leadership Thinker. Speaker. Author

The Marketing Association is bringing you, in partnership with DDB Aotearoa & PHD, a world-renowned marketing leader: Thomas Barta
Who is Thomas Barta?
- Dean, Global CMO Fellowship
- Creator of the world's largest-ever study, involving over 68,000 assessments, on what makes for a successful customer leader
- Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
- Founder of the Marketing Leadership Masterclass
- Former partner of McKinsey
- Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world's top organisations, including over two dozen from the Fortune 500
- Organisational Psychologist
- Honorary Fellow of The Marketing Society
- Author for Forbes, Marketing Week, and the TryThis.Blog
Like what you see? Join us this July to see Thomas Barta live at SkyCity Theatre for an afternoon event!
1 MINUTE MARKETING LEADER SERIES
WITH THOMAS BARTA
#1 Win as a marketer
#2 Bridge the Trust Gap
#3 Bridge the Power Gap
#4 Bridge the Skills Gap
#5 Ditch your job description
#6 LEAD Marketing
#7 Know WHY to be brave
#8 Get Inside the V Zone
#9 Tackle a Big Issue
#10 Beware of the (buzz) words
#11 Find real insights
#12 Side with the revenue camp
#13 Find your work's worth
#14 Don't ask for a promotion
#15 Communicate as an emotional leader
#16 Start a movement
February Global Trends
Super Bowl
March Global Trends
Is being a CMO the most dangerous job in business?
April Global Trends
If AI had the answer, what's your question?
May Global Trends
Brandz Top 100 ranking
June Global Trends
What's new?
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MA EVENTS FEATURING THOMAS BARTA

BE BRAVE with Thomas Barta Event 2025
Be Brave: Unlock Growth, Lead Change, and Redefine Your Marketing Career with Thomas Barta
30/07/2025
2:00pm - 4:00pm
Auckland