Aprajita Jain, Chief Brand Marketing Evangelist, Google.
Topic: Shift your brand strategy now or risk becoming irrelevant!
Faced with the rapid disruption in media consumption, CMOs who want to grow or build a brand today must adopt a digital-first approach or risk becoming irrelevant. But it isn’t easy. Google's Aprajita Jain works with CMOs from the world’s leading brands to help them get there.
In this session, she will look at where the customers are going. Then, she will address some of the common misconceptions about creating a digital-first strategy that can hold companies back, and discuss some suggested approaches to the transformation.
*This bonus episode is FREE!
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Pitched perfectly for the learning needs of most in the room, great insights, valuable sharing from other participants.
The course content and delivery was great, I found everything really valuable for my role so I really enjoyed it and got a lot out of it - thank you.
Excellent course, outstanding brand strategy content, enjoyable, practical, great insights.
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