Essentials of Digital Marketing

The Essentials of Digital Marketing

Our Essentials of Digital Marketing
workshop held in Auckland,
Christchurch, Wellington, and Online.

Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

Covering everything from strategy, through to content and the different digital platforms available, this workshop is designed to give you a better understanding of the digital marketing landscape.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Core Skills Marketer


Pricing

MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Core Skills Marketer

Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation
graemev4

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. 

FIND OUT MORE

Essentials of Digital Marketing: Choose Your Date and Location

prodphoto
The Essentials of Digital Marketing

Giving you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy, through to content and the different digital platforms available.

16/10/2024

9:00am - 5:00pm

Auckland

Add to Cart

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.