The Secret Sauce of Great Copywriting


Wednesday, 3 April
9:30am - 4:00pm

*As part of MA's 50th Birthday Celebrations, we're offering 50% off all Wellington workshops! Use the code 'birthday50' at checkout!

register now

How do you write copy that resonates with your customers?

Want to write a punchy brand proposition line and need to banish that frustrating writer’s block, to let the creative juices flow?


Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

MA's 50th Birthday Special

We're turning 50! To celebrate the Marketing Association turning the big 5.0, we want to share the love by offering our Wellington and Christchurch workshops at 50% off, and no, that zero isn't a mistake!

Use this code at checkout to book this workshop at half price: birthday50

Checkout other workshops that you can also attend at half price.


Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer
*Receive 50% off this workshop using the discount code: birthday50
  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now


Join us in celebrating MA's 50th Birthday! Enjoy 50% off ALL Wellington workshops by simply adding the code: birthday50 when you get to cart. Check out more Wellington workshops in the link below.


Learning Outcomes

You'll learn about

  • Writing for a target audience
  • Embodying the brand tone of voice and planning for success
  • Editing for clarity and conciseness
  • Reviewing for persuasion 
  • Creative formulae for developing creative ideas

So you can

  • Create persuasive headlines, copy and calls to actions
  • Make your writing easier and faster 
  • Keep your copy short, sharp and punchy

To achieve

  • Copy that works
  • Punchy copy that engages and delivers powerful communications
  • Cost effective copy

Who is this course for?

Marketers who want to develop and strengthen their copywriting skills, and write engaging content.


Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

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I've been in marketing for over 9 years, and I can honestly say this is a workshop well worth attending! Helen was not only informative but also extremely engaging and made the workshop fun. I took a lot from the workshop and was able to apply it to my copywriting immediately. 

Danielle, past attendee 2021

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.


Start your professional development
journey with us today.

register now