Marketing Automation Hero Image (2) (1)

Marketing Automation

Our Marketing Automation
workshop held in Auckland and Online.

About Facilitator Learning Outcomes Book Your Ticket

Make your marketing content work smarter, not harder.

This new workshop is all about getting to grips with Marketing Automation.

Starting with understanding your customer, through to reporting and evaluation, the workshop aims to answer the question “Why Marketing Automation?”

Discover the power of MA and how to make it work for your organisation.

About this workshop:

This workshop is designed as a foundation for marketers who are new to Marketing Automation (MA), or want to understand more about the core principles which drive MA.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

MA Members: $595 +GST
Non-Members: $895 +GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an  elective course to become a
Professionally Certified Core skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll learn about

  • Define the customer lifecycle within your organisation
  • Develop a lead nurturing programme
  • Apply scoring measures to your marketing activity
  • Monitor and measure the success of your marketing automation, and identify opportunities for improvement

So you can

  • Get better visibility of your customer journey and experience
  • Understand how your customers move through your marketing funnel
  • Deliver more relevant and targeted content to generate leads
  • Feel more confident in making recommendations for Marketing Automation

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Hugo Venter 2

Facilitator, Hugo Venter

HubSpot Specialist

Hugo is a marketing professional with a diverse background in digital and traditional media. In recent years his focus has been on helping organisations solve complex eCommerce and CRM automation challenges.

More about hugo

Facilitator, Hugo Venter

Senior Transformation Partner, Engaging Partners

Hugo is a marketing professional with a diverse background in digital and traditional media. In recent years his focus has been on helping organisations solve complex eCommerce and CRM automation challenges.

He has overseen ecommerce deployments in businesses of varying scale and has worked with Shopify in support of their largest merchants on the Shopify Plus platform. In his ad agency career, he has worked on accounts for Coca Cola, Airwork New Zealand, Land Rover and Jaguar.

His superpower is finding (or making) ways for organisations to navigate complex problems.

Marketing Automation: Choose Your Date and Location

Hugo has been an exceptional trainer, actively encouraging our participation and assisting us with potential challenges. He provided clear and concise examples, which greatly enhances our understanding.

past attendee 2024

Great content, delivered in an engaging way. Hugo was great at getting the group to contribute.

past attendee 2024
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