TVNZ NZM 2023-01-1

2023 TVNZ-NZ Marketing Awards shines spotlight on industry successes

On Wednesday, September 6 Spark Arena in Auckland transformed into an elegant and elevated setting worthy of a celebration of exceptional marketing at the 2023 TVNZ-NZ Marketing Awards.

You can view photos from the night here!

Hosted by NZ Marketing magazine and NZ Marketing Association, the Awards now in its 32nd year, recognised an array of deserving winners across 30 categories, spanning the Marketing Excellence Awards, Marketing Campaign Awards, and Individual Awards.

MC for the night, the always glamorous Hilary Barry, welcomed close to a 1000 industry professionals who turned out in their best to support the +130 finalists up for awards.

The big winners of the night was undoubtedly Spark and marketing partner Proximity New Zealand, taking out not only the Supreme Award but Excellence in Data Insights Strategy, Excellence in Marketing Communication Strategy, Excellence in MarTech Strategy, Excellence Utilities/Communications Marketing Strategy, and Best Overall Marketing Campaign as well.

Through this work, the Spark team put the power back into customers hands by allowing them to check if they have the right plan to suit their individual needs and executed a campaign that delivered on everything the judges were looking for in these categories.

The judges said Spark’s use of data was intelligent and “gives the lever to the consumer to self-manage and enact with the business in a new way”.

“At no point did it leave the judges wanting more. Making such a strong impact across the business is a win for all marketers. Let’s celebrate this demonstration of marketing’s leadership and congratulate Spark for taking out the Supreme win.”

As for the Best Overall Marketing Campaign, the judges said “this campaign will continue to deliver ongoing ROI for the business and no doubt continue to delight customers”.

In a year that saw a record number of entries, David Nothling-Demmer Editor of NZ Marketing said that it was incredible to see the industry come together to celebrate some truly exceptional marketing. “Congratulations to all our finalists and winners who put their best work forward demonstrating the depth of marketing excellence we have in Aotearoa.”

This year’s Marketing Team of the Year was awarded to Rockit Global for stepping up during a challenging time for the industry and company following wild weather and labour shortages in the past 12 months.

Other big winners on the night were Simon Hofmann of Kiwibank and Shavawn Jacobsen of Counties Energy, who took home the Marketer and Up-&-Coming Marketer of the Year Awards respectively.

The night also recognised well-known advertising marketing executive, Andrew Stone who was inducted into the Marketing Hall of Fame for his contribution to the New Zealand marketing industry.

The Awards are judged by business leaders across marketing, advertising and media industries, whose names can be found here.

John Miles, Marketing Association CEO adds: “The 2023 awards had a fabulous selection of great marketing strategy that delivered value to New Zealand. A huge thank you to our judges – over 150 marketing professionals gave up their time to make these awards possible. Brilliant marketing by brilliant marketers celebrated in true style at Spark Arena!”

A big thank you to the 2023 TVNZ-NZ Marketing Awards were once again proudly brought to you by Premier Sponsor TVNZ, and supported by Category Sponsors oOh!media, Are Media, The Radio Bureau, Reach, Stuff, Cartology, NZME, ThinkTV, Google, SCG and StopPress.

“Every year I’m impressed by the calibre of marketing work on offer in Aotearoa. In challenging conditions, Kiwi marketers have once again risen to the occasion, adapting to a fast-moving landscape with optimism and pragmatism. Good ideas, innovation and ingenuity should be recognised and that’s why TVNZ is a proud sponsor of the NZ Marketing Awards. Hearty congratulations to all the winners,” says TVNZ Marketing Director, Jonathan Symons.

The complete list of winners and their marketing partners can be found below and on the NZ Marketing magazine website. A special Awards Issue of NZ Marketing magazine will be out later in the month with exclusives stories and profiles on all the winners.

List of 2023 Winners

Supreme Award sponsored by TVNZ

Made For You Review 
Proximity New Zealand

Individual Awards

Marketing Hall of Fame sponsored by TVNZ
Andrew Stone

Marketing Team of the Year sponsored by Stuff
Rockit Global

Marketer of the Year sponsored by oOh!media
Simon Hofmann, Kiwibank

Up-&-Coming Marketer of the Year sponsored by StopPress
Shavawn Jacobsen, Counties Energy

Best Marketing Campaign Awards

Best Overall Short-Term Marketing Campaign
Made For You Review            
Proximity New Zealand

Best B to B Marketing Campaign
Brother: It Just Works            
Wave Agency, MBM

Best B to C Marketing Campaign
ANZ Bank New Zealand
ANZ Good Energy Home Loan           

Best Data Driven Marketing Campaign sponsored by Google
Made For You Review            
Proximity New Zealand

Highly Commended
AMI Helps Customers Avoid the Risk of Under-Insurance   

Best In-House Marketing Campaign
Squirrel’s “First 100 Get $100”          
Words for Breakfast (Helen Steemson)

Best Marketing Campaign on a Shoestring Budget 
New Plymouth District Council         
New Plymouth District Council Vote22 Campaign   
Words for Breakfast

Best Media Campaign
Trade Me        
The Headline Hijack   
MBM, Perceptive Research

Best Not-for-Profit Marketing Campaign
National Collective of Independent Women’s Refuges       
The Great Night In      

Best Public Sector/Government Marketing Campaign
Fire and Emergency NZ          
You’re Cooked – Recipes to Avoid Disaster  
Motion Sickness, MBM, Kantar Public

Marketing Excellence Awards

Excellence in B2B Marketing Strategy
Brother: It Just Works            
Wave Agency, MBM  

Excellence in Brand Transformation Strategy sponsored by ThinkTV
NZ Post           
Year Two of NZ Post’s Brand Transformation Delivers More!         
FCB, Inhouse Design, TRA, David Thomason

Excellence in Consumer Products & Services Strategy
Launch of the Dosh Visa Debit Card  
Rainger & Rolfe, Tilt Digital

Excellence in Data Insights Strategy sponsored by REACH
Made For You Review            
Proximity New Zealand

Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology
Lion New Zealand      
Steinlager – Breathing New Life Into an Old Icon     
DDB, Mediacom, Mango, Kantar, Huffer, Live Nation, Universal Music / Six60

Excellence in Financial & Banking Marketing Strategy
Helping Customers Become Savers   
The Monkeys, Behavioural by Design

Excellence in Healthcare/Beauty Marketing Strategy
Fisher & Paykel Healthcare   
Fisher & Paykel Healthcare – Experience Full Performance
Beehive Creative, A Perfect Curve Creative, Borderless

Excellence in Long-Term Marketing Strategy sponsored by Are Media
Foodstuffs New Zealand        
PAK’nSAVE – 17 Year Sticking Power
FCB Aotearoa, PHD Media, One Picture

Excellence in Marketing Communication Strategy sponsored by NZME
Made For You Review            
Proximity New Zealand

Excellence in MarTech Strategy
Made For You Review            
Proximity New Zealand

Excellence in New Brand Development 
Zuru Edge       
Better When it’s Bonkers      
Zuru Edge Internal Media and Design Teams, Pablo London

Excellence in Not-for-Profit Marketing Strategy

Engineering New Zealand      
The Wonder Project – Inspiring Rangatahi With STEM        
Sea Digital

Excellence in Public Sector/Government Marketing Strategy
Te Whatu Ora
Hepatitis C National Awareness Campaign  
VMLY&R, Wawata Creative

Excellence in Purpose Driven Marketing Strategy sponsored by SCG
Engineering New Zealand      
The Wonder Project – Inspiring Rangatahi With STEM        
Sea Digital

Excellence in Retail & e-Commerce Marketing Strategy sponsored by The Radio Bureau
McDonald’s New Zealand      
How Macca’s Ruffled Feathers          
DDB Aotearoa, OMD NZ, FUSE NZ, Mango NZ, Guihen Jones, TRACK NZ

Excellence in Sponsorship Strategy
Silver Fern Farms        
Cooks on Fire  

Excellence in Travel/Leisure & Entertainment Marketing Strategy  
TAB – Uncontainable Joy 2022           
Chemistry, MBM, TRA

Excellence in Utilities/Communications Marketing Strategy
Made For You Review            
Proximity New Zealand

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