Sep 23, 2021 9:30:00 AM
As part of the partnership, MediaWorks will be the naming rights sponsor of the Marketing Association’s new event series ‘Think Again’. The series is aimed to provide thought-provoking and high-level presentations that make marketers ‘think again’ and gain new perspectives. Speakers will include thought leaders and business leaders from New Zealand and overseas, sharing insights on topical issues which affect marketers and businesses. The ‘Think Again’ series will get underway in 2022.
In addition, MediaWorks will be an associate sponsor of the Marketing That Matters Conference taking place in Wellington on 16 November. The annual conference showcases innovative marketing initiatives that have created change and influenced behaviour, triggered useful conversations, engaged hard-to-reach audiences, and used customer insights and clever targeting to create marketing magic on a shoestring. The conference aims to be highly relevant for the region’s marketers and communicators in both the public and private sectors.
MediaWorks will also be the premier sponsor of the Marketing Association’s B2B Marketing Conference in May 2022 at Eden Park in Auckland. This event is designed to showcase leading examples of B2B marketing campaigns and B2B customer experience initiatives which have delivered real customer value. Attendees are expected from across financial and professional services, tech industry, engineering, legal profession, health sector, construction & trade, transport, recruitment, consultants, and agencies.
MediaWorks Commercial Director Liz Fraser says it’s great to support the marketing community through partnering with the Marketing Association.
"We’re excited to team up with the Marketing Association to launch the ‘Think Again’ series and help deliver these top quality conferences. The ‘Think Again’ series and Marketing That Matters and B2B conferences will see marketers gain insight and inspiration from some of the very best."
Marketing Association CEO John Miles says,
"We are so excited to have MediaWorks invest in our marketing community and assist in bringing some fantastic new initiatives.
"We believe that MediaWorks will add considerable value to the MA family and we can’t wait to bring the thought leadership sessions for senior marketers in 2022. MediaWorks is a fantastic company and it is really exciting to be working with a local media organisation that is able to connect marketers to engaged audiences right across the country. MA is thrilled to have its support!"
A huge thanks and warm welcome to MediaWorks!
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