Google no longer deprecating third-party cookies

News is just out that Google are no longer going to deprecate third-party cookies. Instead, focusing on a robust user choice approach.

“We are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We’re discussing this new path with regulators, and will engage with the industry as we roll this out.” - Google.

Read more about it here.

We'll keep a close eye on the updates and will publish more information soon.

Source: Google, 23 July 2024