Marketing Academy

Welcome to the NZ Marketing Academy.

Build your skills. Then certify them.

Professional Certifications from the New Zealand Marketing Association (MA) in partnership with the University of Canterbury and powered by Westpac.

Proudly brought to you by

Stand out from the crowd and add a Professional Certification to your name.

Having a Professional Certification will equip you to take on any marketing challenge, and be confident in your skills and abilities. It adds to your personal brand and will bolster your career opportunities.  

Have a marketing team under you? Put your team through our certifications and invest in their professional development, allowing them to step-up and take on more responsibility, which allows you to focus on strategy, Board reports, and wrangling those finance teams.

Take a look below at the workshops to choose from for each certification.

Professional Certification Course Pathways

Core Skills

  • Marketing Bootcamp
  • Content Marketing
  • The essentials of Digital Marketing
  • Social Media for Marketers
  • The Secret Sauce of Great Copywriting

    + 1 elective

Digital Marketer

  • Digital Strategy
  • Google Analytics for Marketing Professionals
  • SEO & CRO - Need to Know
  • Advanced Social Media Marketing

+ 2 electives

Strategic Marketer

  • Digital Strategy
  • Building Blocks of Brand Strategy
  • Breakthrough Marketing Plans
  • Critical Thinking for Marketers
  • Stakeholder Management

    + 1 elective

Your guide to becoming Professionally Certified

Updated PC flowchart

Retaining your Professional Certification

Professional Certifications (2)

NZ Marketing Academy FAQ

A professional certification is issued by the New Zealand Marketing Association, the professional body for marketers in New Zealand, and demonstrates you have a knowledge base that will enable you to be more effective in your chosen role. By entering this pathway you’ll not only gain the expertise you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.

Complete the core courses and specified elective/s and then complete your work-based project. This project is assessed by the University of Canterbury for which you will receive a mark of pass or fail. On successful completion you will be issued with a certification from NZ Marketing Association and receive a University of Canterbury micro-credential.

No, it doesn’t matter – the content is the same whether you do the course live online or face-to-face.

The time between your first course and the last course can be no longer than 2 years.

Once issued with a professional certification you need to complete within the following two years the equivalent of two days of professional development. This may be made up of:

- MA Workshops – this can be either online or face to face.
- MA Conferences
- Brainy breakfasts – 4 = 1 day of professional development
- Sunrise Sessions - 6 = 1 day of professional development
- Any University marketing related qualification

• Professional Certified Marketer, Core Skills: Open entry
• Professional Certified Digital Marketer and Professional Certified Strategic Marketer:
- 3 years’ work experience
- Masters level marketing qualification

The University of Canterbury has developed a rubric for these assessments. In education terminology, rubric means "a scoring guide used to evaluate the quality of students' constructed responses". Put simply, it is a set of criteria for grading assignments.

The project put forward must be a live current scenario – not something that is retrospective

The cost is $495+ GST to be paid directly to the University of Canterbury.

The following dispensations will be given:

- If you have completed courses at MA within the last 2 years then they will be recognised as credit towards the relevant courses. e.g. I did copywriting in 2021 then I get credit for this either as a core course in the core skills or as an elective in the other two certifications.

Yes – we will give a 20% discount for courses if all are paid for up front. You will have two years to complete the six courses.

Get Professionally Certified,
when it suits you.

Our Professional Certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.

Contact us today to find out which certification is right for you.

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