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Resource Hub. - Carl Sarney, Head of Strategy, TRA

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Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms

The Marketing Association is excited to share an insightful article by Carl Sarney, Head of...

Tethering ideas to results - how to judge creative effectiveness

The term ‘creative effectiveness’ has been the focus of increasing debate. How should creative be...

Kiwi humour and how it influences consumer behaviour

“A smile is the shortest distance between two people” – Victor Borge.

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