Insights & Strategy

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

Standing out for the right reasons on social media is hard. You have to meet your audience where...

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

To fight the fight, you need a solid foundation. Marketers often overcommit due to a desire for...

The August Sunrise Session sponsored by Energi was one for the books! Renowned international...

Embracing technology with Google to prepare New Zealand for the future The long-term outlook for...

The Art of Effective Measurement: How a strong culture of measurement will help you drive better...

Starting dumb is a powerful approach that sets the foundation for success. It involves questioning...

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

How to Build the Trust and Support to take a Challenger approach Being a marketing manager for a...

At the Christchurch Brainy Breakfast last week we were treated to a trio of speakers on the topic...

Uncertainty is on the rise globally. Mindful of these shifts, TRA conducted a study of 4,400 New...

Take the guesswork out of social and compare your social stats to over 7.4 million posts from NZ...

To achieve a challenger mindset, you need to define your purpose, clarify your motivation and be...

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly...

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

See how you stack up against competitors with Zavy’s benchmarks report To do social right, you’ve...

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

As I’m in the final stretch of my fifth lap around the sun as a marketer, here are the five lessons...

The axis of the universe has tilted: instability and uncertainty are our new normal. On any one...

Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions....

The marketing strategy behind Naomi Osaka’s global success: Lessons from MA’s Game Changer 2022 A...

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

“Without data you're just another person with an opinion”: The importance of getting your data...

How to use insights to get ahead of incumbents. Sunrise Session hosted by Tracksuit

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works....

How companies are leveraging technology to address rapid market changes. In recent months, many...

AI and machine-learning tools can enhance strategic planning. In this episode of the Inside the...

Too many companies equate strategy with hitting financial goals. They underestimate the...

If you internalize the real odds of strategy, you can tame its social side and make big moves....

The marketing profession is awash with more research than ever, but how do you tell good from bad?...

Not everything bad was caused by the pandemic... The talent shortage is strangling just about every...

We’ve seen some high-profile brands in the news of late on the topic of using Māori names and...

The timeless power of getting the basics right. The S-curve graph visualises the way that...

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto...

Once upon a time growth and purpose were diametrically opposed forces for organisations. The intent...

With so many worthy causes, what should brands support? There is plenty of information about the...

The term ‘creative effectiveness’ has been the focus of increasing debate. How should creative be...

Read any trend report and you’ll hear that Gen Z is the ‘activist generation’. It's easy to see...

Think back to how you started your morning. When you were getting ready, did you have to think...

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

The first session of the Marketing That Matters conference saw designer Karen Walker and Nuku Ora...

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

With ThinkTV NZ, we asked 6,000 kiwis about their favourite ads and found the three R's you need to...

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

As we celebrate the beginning of a return to near normal for Aucklanders, it feels OK to say how...

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

Renewed pride in being Kiwi What became very clear is that there is a strong sense of Kiwi pride...

“A smile is the shortest distance between two people” – Victor Borge.

There are many different types of content that can help generate leads and boost your marketing...

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Marketing is the most important initiative for a company wanting to achieve strong business growth....

Staggeringly, only 27% of companies reported growth when interviewed as part of the recent Qrious...

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

I admit, a couple of years ago when it was first suggested that the entire business could operate...

Today, word-of-mouth and customer referrals have become the single-largest influence on the...

ICYMI, the Marketing Association's Marketing South conference took place in Christchurch yesterday...

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...