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Does A Maze Need Signposts?: A Story about Marketing, Data and Privacy Myths and Building Trust.

Rali Andreeva, an expert in customer behaviour and privacy, leverages over 20 years of experience...

Okay, Agency. What now?

In an era of unprecedented industry evolution, Michael Goldthorpe, Managing Partner at Hunch, is...

Ideation, Research, and Benchmarking: Why Connecting Marketers with Academics Is a Win-Win

Interview with Dr Ning (Chris) Chen, Associate Professor in Marketing at UC Business School,...

Cracking the Code to Digital Marketing Success: Insights from Waikato Marketers’ Event

In March 2024, MA’s Waikato group held a sold-out networking event featuring a panel of creative...

Anubha Sahasrabuddhe's presentation at Brand Summit 2023

Anubha Sahasrabuddhe, a seasoned global consumer leader, currently holds the prestigious position...

Customer Journey - balancing what you say with what you do

Summary: This article explores the importance of aligning brand communication with customer...

Eff Being Boring: Recap of B2B Disruptive workshop

After attending an engaging workshop on B2B marketing disruption hosted by the Marketing...

AI - Just Get Started!

In the following article, Darron Jermy provides insights from his attendance at the Smarter Data...

Beyond Buzzwords: Real-World AI Insights from Leading Industry Experts

Bruna, Solutions Account Manager at RECIPE Marketing, attended the 'Smarter Data Meets AI'...

The Role of a Fractional CMO: The What, The How, and The Why!

After we recently ran a poll on LinkedIn on the topic of Fractional CMO’s, it was clear people...

Marketing in a storm

Don’t know if you noticed, but things are a bit tight right now. We’re in ‘that part’ of the...

What to Do If AI Is Coming for Your Job? Marketing Monthly Meetup Recap

The Marketing Association’s second Marketing Meetup of 2024 has successfully concluded! Organised...

Navigating the C-Suite: Insights from Think Again

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

Reality Check – Is Your Lead-Gen Really That Effective?

In today's competitive B2B marketing landscape, the effectiveness of lead generation remains a hot...

Podcast: The Big Double 'D' Debate by BlueOcean - The B2B Agency

In this podcast by BlueOcean - The B2B Marketing Agency, Dale and Shannon explore the ongoing...

Brainy Breakfast Recap: Social Media Tips and Insights

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

Award-Winning Innovation from Women’s Refuges – Key lessons from the first Marketing Meetup of 2024

The first Monthly Marketing Meet-up of 2024 was hosted by the Marketing Association’s For-Purpose...

StopPress Interview with Diane Clark

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

CMO Perspective: Annemarie Browne

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

State of Direct Mail Marketing 2024 - Research findings in the US from Lob and Comperemedia

So where do you find quality NZ context research on the role of direct mail in today’s media mix?...

How Trustpower installed a culture of CX continuous improvement through cross functional collaboration

In the dynamic business landscape, Customer Experience (CX) is a key focus for organizations, yet...

Forget AI – think LLM

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Why B2B Storytelling is Key

From the earliest cave paintings to timeless fairy tales, stories have been the medium through...

Riding the AI Wave: We need lessons in surfing this wave or we’ll drown

Sobia Mughal, Chair of the Marketing Association’s B2B Special Interest Group and B2B Marketing...

Tis the Season…. for 2024 Media Predictions!

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

A Perspective on Synthetic Data in Marketing

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

An Interview with Spark NZ’s Ally Young, Winner of the 2023 CMO Pencil

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

The Power of Memes in Marketing

Standing out for the right reasons on social media is hard. You have to meet your audience where...

Marketing on a Small Budget: How to get gains for your campaigns with nothing but your brains.

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

Challenger Marketing Part 6: Building the Platform

To fight the fight, you need a solid foundation. Marketers often overcommit due to a desire for...

Lessons on Resilience: Insights from a Former CMO & Wellness Expert

The August Sunrise Session sponsored by Energi was one for the books! Renowned international...

Economic Impact Report

Embracing technology with Google to prepare New Zealand for the future The long-term outlook for...

Challenger Marketing Part 5: Driving Success for Challenger Brands

The Art of Effective Measurement: How a strong culture of measurement will help you drive better...

Challenger Marketing Part 4: How starting dumb helps set you up to finish strong.

Starting dumb is a powerful approach that sets the foundation for success. It involves questioning...

MA Privacy Week Webinar 2023 On Demand

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

Challenger Marketing Part 3: Building Trust with C Suite

How to Build the Trust and Support to take a Challenger approach Being a marketing manager for a...

Sustainable Marketing and Storytelling: Key Takeaways from Christchurch Brainy Breakfast

At the Christchurch Brainy Breakfast last week we were treated to a trio of speakers on the topic...

Overcoming the Unknown: 6 Behavioural Insights to Help Manage Uncertainty

Uncertainty is on the rise globally. Mindful of these shifts, TRA conducted a study of 4,400 New...

Personalised social media benchmarks for New Zealand and Australia

Take the guesswork out of social and compare your social stats to over 7.4 million posts from NZ...

Challenger Marketing Part 2: Defining the Fight

To achieve a challenger mindset, you need to define your purpose, clarify your motivation and be...

The Power of Brand and Strategy: Enhancing Digital Marketing Effectiveness

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

Rising to the Challenge: How New Zealand Brands Can Thrive in a Changing World

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

Marketing Trends 2023

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

Why is Chat GPT So Popular?

Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly...

The top 3 email marketing trends to watch out for in 2023

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

Game Changer 2022: The Future of Fandom

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

Zavy's Social Media Benchmarks Report

See how you stack up against competitors with Zavy’s benchmarks report To do social right, you’ve...

‘TikTok Titans’, cookie conundrums and consumer context: Digital Day Out 2022

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

Five Lessons Learned for Marketers in the Making

As I’m in the final stretch of my fifth lap around the sun as a marketer, here are the five lessons...

Mood of the nation: How marketers can navigate uncertainty

The axis of the universe has tilted: instability and uncertainty are our new normal. On any one...

Essential Brand & Creative Metrics

Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions....

Game-changing techniques to build brands for athletes

The marketing strategy behind Naomi Osaka’s global success: Lessons from MA’s Game Changer 2022 A...

Four content lessons from MA's Brainy Breakfast

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

The importance of getting your data transformation right

“Without data you're just another person with an opinion”: The importance of getting your data...

Why brand is a growth marketer’s best friend

How to use insights to get ahead of incumbents. Sunrise Session hosted by Tracksuit

Why every business needs a full-funnel marketing strategy

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works....

Building a Great Digital Business

How companies are leveraging technology to address rapid market changes. In recent months, many...

Improving strategic outcomes with advanced analytics

AI and machine-learning tools can enhance strategic planning. In this episode of the Inside the...

Getting strategy wrong - and how to do it right instead

Too many companies equate strategy with hitting financial goals. They underestimate the...

The social side of strategy and how to beat the odds

If you internalize the real odds of strategy, you can tame its social side and make big moves....

Three tips to help you spot bad research

The marketing profession is awash with more research than ever, but how do you tell good from bad?...

Five possible solutions to the talent shortage

Not everything bad was caused by the pandemic... The talent shortage is strangling just about every...

Brands' adoption of Te Reo Māori

We’ve seen some high-profile brands in the news of late on the topic of using Māori names and...

Five golden rules for brand building

The timeless power of getting the basics right. The S-curve graph visualises the way that...

Marrying commerce with conscience

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto...

How growth with purpose became a pre-req

Once upon a time growth and purpose were diametrically opposed forces for organisations. The intent...

What do Kiwis want brands to get behind?

With so many worthy causes, what should brands support? There is plenty of information about the...

Tethering ideas to results - how to judge creative effectiveness

The term ‘creative effectiveness’ has been the focus of increasing debate. How should creative be...

How businesses are remodelling to stay relevant

Read any trend report and you’ll hear that Gen Z is the ‘activist generation’. It's easy to see...

Harnessing the power of habits

Think back to how you started your morning. When you were getting ready, did you have to think...

A cheat's guide to the COM-B behaviour change model

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...

Identity in marketing isn't a game of chance

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

Marketing That Matters: Karen Walker and Phil Gibbons takeaways

The first session of the Marketing That Matters conference saw designer Karen Walker and Nuku Ora...

Changing Your Social Media Strategy for Good

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

How to create a data-driven strategy to fire up your business

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

Framing in Marketing: Back to Basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

12 Marketing Philosophies based on Agriculture

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

This article wasn't written by a machine

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

Work in events? Here’s how to transform your strategy in lockdown

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

The three R's to insist on when briefing your next TV campaign

With ThinkTV NZ, we asked 6,000 kiwis about their favourite ads and found the three R's you need to...

Making progress means living by your kiwi values

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

Be Brave New Zealand - and take a risk or two if you want to do marketing that matters

As we celebrate the beginning of a return to near normal for Aucklanders, it feels OK to say how...

Navigating Modern Growth Challenges with TRA

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

How well do brands demonstrate the Kiwi Codes?

Renewed pride in being Kiwi What became very clear is that there is a strong sense of Kiwi pride...

Kiwi humour and how it influences consumer behaviour

“A smile is the shortest distance between two people” – Victor Borge.

What type of content suits your lead generation strategy?

There are many different types of content that can help generate leads and boost your marketing...

Embracing agile: what it means for marketing

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Five reasons why marketing for business growth works

Marketing is the most important initiative for a company wanting to achieve strong business growth....

The marketing secrets behind the 27% of New Zealand companies that are growing

Staggeringly, only 27% of companies reported growth when interviewed as part of the recent Qrious...

Q&A: Agile and marketing

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

Agile marketing: How to make it work for you

I admit, a couple of years ago when it was first suggested that the entire business could operate...

From the funnel to the flywheel - how to build a sustainable and scalable growth model for your company.

Today, word-of-mouth and customer referrals have become the single-largest influence on the...

#MSOUTH19: The Round-Up

ICYMI, the Marketing Association's Marketing South conference took place in Christchurch yesterday...

Advice from three of NZ's top marketers - How to get ahead of the curve

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

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