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Rising to the Challenge: How New Zealand Brands Can Thrive in a Changing World

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

Marketing Trends 2023

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

The top 3 email marketing trends to watch out for in 2023

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

Game Changer 2022: The Future of Fandom

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

Zavy's Social Media Benchmarks Report

See how you stack up against competitors with Zavy’s benchmarks report To do social right, you’ve...

‘TikTok Titans’, cookie conundrums and consumer context: Digital Day Out 2022

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

Five Lessons Learned for Marketers in the Making

As I’m in the final stretch of my fifth lap around the sun as a marketer, here are the five lessons...

Mood of the nation: How marketers can navigate uncertainty

The axis of the universe has tilted: instability and uncertainty are our new normal. On any one...

Essential Brand & Creative Metrics

Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions....

Game-changing techniques to build brands for athletes

The marketing strategy behind Naomi Osaka’s global success: Lessons from MA’s Game Changer 2022 A...

Four content lessons from MA's Brainy Breakfast

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

The importance of getting your data transformation right

“Without data you're just another person with an opinion”: The importance of getting your data...

Why brand is a growth marketer’s best friend

How to use insights to get ahead of incumbents. Sunrise Session hosted by Tracksuit

Why every business needs a full-funnel marketing strategy

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works....

Building a great digital business

How companies are leveraging technology to address rapid market changes. In recent months, many...

Improving strategic outcomes with advanced analytics

AI and machine-learning tools can enhance strategic planning. In this episode of the Inside the...

Getting strategy wrong - and how to do it right instead

Too many companies equate strategy with hitting financial goals. They underestimate the...

The social side of strategy and how to beat the odds

If you internalize the real odds of strategy, you can tame its social side and make big moves....

Three tips to help you spot bad research

The marketing profession is awash with more research than ever, but how do you tell good from bad?...

Brands' adoption of Te Reo Māori

We’ve seen some high-profile brands in the news of late on the topic of using Māori names and...

Five golden rules for brand building

The timeless power of getting the basics right. The S-curve graph visualises the way that...

Marrying commerce with conscience

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto...

How growth with purpose became a pre-req

Once upon a time growth and purpose were diametrically opposed forces for organisations. The intent...

What do Kiwis want brands to get behind?

With so many worthy causes, what should brands support? There is plenty of information about the...

Tethering ideas to results - how to judge creative effectiveness

The term ‘creative effectiveness’ has been the focus of increasing debate.  How should creative be...

How businesses are remodelling to stay relevant

Read any trend report and you’ll hear that Gen Z is the ‘activist generation’.  It's easy to see...

Harnessing the power of habits

Think back to how you started your morning. When you were getting ready, did you have to think...

A cheat's guide to the COM-B behaviour change model

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...

Identity in marketing isn't a game of chance

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

Marketing That Matters: Karen Walker and Phil Gibbons takeaways

The first session of the Marketing That Matters conference saw designer Karen Walker and Nuku Ora...

Changing Your Social Media Strategy for Good

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

How to create a data-driven strategy to fire up your business

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

12 Marketing Philosophies based on Agriculture

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

This article wasn't written by a machine

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

Work in events? Here’s how to transform your strategy in lockdown

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

The three R's to insist on when briefing your next TV campaign

With ThinkTV NZ, we asked 6,000 kiwis about their favourite ads and found the three R's you need to...

Making progress means living by your kiwi values

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

Be Brave New Zealand - and take a risk or two if you want to do marketing that matters

As we celebrate the beginning of a return to near normal for Aucklanders, it feels OK to say how...

Navigating Modern Growth Challenges with TRA

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

How well do brands demonstrate the Kiwi Codes?

Renewed pride in being Kiwi What became very clear is that there is a strong sense of Kiwi pride...

Kiwi humour and how it influences consumer behaviour

“A smile is the shortest distance between two people” – Victor Borge.

What type of content suits your lead generation strategy?

There are many different types of content that can help generate leads and boost your marketing...

Five reasons why marketing for business growth works

Marketing is the most important initiative for a company wanting to achieve strong business growth....

The marketing secrets behind the 27% of New Zealand companies that are growing

Staggeringly, only 27% of companies reported growth when interviewed as part of the recent Qrious...

From the funnel to the flywheel - how to build a sustainable and scalable growth model for your company.

Today, word-of-mouth and customer referrals have become the single-largest influence on the...

#MSOUTH19: The Round-Up

ICYMI, the Marketing Association's Marketing South conference took place in Christchurch yesterday...

Advice from three of NZ's top marketers - How to get ahead of the curve

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

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