Insights & Strategy

On Tuesday 15 July, over 500 marketers from across Aotearoa gathered at Cordis Hotel in Auckland...

The second Marketing Disrupted Online session of 2025 spotlighted Jetstar’s bold brand...

These days, it’s easy to think marketing is all about discounts, data, and loyalty cards. However,...

This write-up captures key moments from the recent Wellington Networking event, where 50...

Rosina Webb, founder of Energise, challenges the in-house vs agency debate – sharing how businesses...

Santosh Pandey, CEO, Ridiculous Digital, breaks down the “marketing doom loop” – where...

Data Insight explores why New Zealand is lagging in global AI adoption, pointing to a lack of...

The first Marketing Disrupted session of 2025 kicked off with a bang, featuring Uber’s Global CMO...

In this article, Marty Bull, Group Business Director at OMD, shares highlights from Wellington’s...

In this blog post, Andrew Hughes, Head of SEM at Xero, shares highlights from his recent visit to...

In this blog post, Andrey Arestov, Marketing Automation Lead at Sky New Zealand, shares practical...

AI is transforming marketing, but is it a revolution or a return to fundamentals? At Brainy...

Marketing isn’t just about selling—it’s about creating happiness. In challenging times, brands that...

Data literacy isn’t just a trend—it’s a vital business strategy. When employees have the skills to...

Data shapes decisions, but access alone isn’t enough—organisations must interpret, trust, and apply...

Artificial intelligence is evolving rapidly, and Peter Mangin, Founder of AI Innovisory, highlights...

In this insightful blog post, Dean Taylor, CEO and Founder of Contagion, reflects on the turbulent...

In an era where technology and marketing are more closely intertwined than ever, insights from...

We talk to Brian White, Senior Principal Consultant at Salt Recruitment on the outlook for 2025 and...

We had a sell-out event on 26 November for the final Marketing Association Monthly Meetup for 2024,...

A strong brand starts with a united team. Rosina Webb, Founder and Brand Director, highlights the...

Nitika Shah, Senior Product Marketing Manager at Datacom, shares key insights from the Product...

A view from the trenches. By Danielle Chevriot. Danielle Chevriot, Marketing Manager at the MA,...

In this article, Clint Bratton, Managing Director of Clemenger UnLtd, offers a compelling...

At TRA’s recent Sunrise Session, Colleen Ryan used the metaphor of zebra stripes to illustrate the...

We found this interesting survey on brand trust recently. Here is an edited version:

Suraj Barnawal, Chief Innovation and Technology Officer at Together explores the implications of...

This gripping article explores the most sought-after marketing skills for 2024. Discover the...

Last month, the Marketing Association’s Digital Day Out (DDO) brought together thought leaders and...

Over 100 marketing professionals attended the MA’s July 2024 Monthly Meetup, organised and hosted...

This year's Marketing Association's Digital Day Out event focused on the transformative power of AI...

Stepping into the world of AI can feel like the first day of school—exciting and terrifying all at...

The recent June DATA SIG meeting provided valuable insights and practical strategies from industry...

Google Search is undergoing a significant transformation with the rise of AI Overviews. These...

The Marketing Association is excited to share an insightful article by Carl Sarney, Head of...

This comprehensive guide, created by Lindsey Brittain, Director at Turas Consulting & Coaching...

Meet Ben van Rooy, Founder and Director of Human Digital, a seasoned business strategist and...

For this month’s MA Member Story we talk to Quentin Weber, Founder of Hamilton-based agency Unbound...

Over a hundred marketing professionals gathered at the MA's monthly meetup, hosted by the Brand and...

This insightful blog was penned by Danielle, Marketing Manager at the Marketing Association. With...

Caitlin Taylor, a marketing student passionate about design and social impact, recently attended...

Rali Andreeva, an expert in customer behaviour and privacy, leverages over 20 years of experience...

In an era of unprecedented industry evolution, Michael Goldthorpe, Managing Partner at Hunch, is...

Interview with Dr Ning (Chris) Chen, Associate Professor in Marketing at UC Business School,...

In March 2024, MA’s Waikato group held a sold-out networking event featuring a panel of creative...

Anubha Sahasrabuddhe, a seasoned global consumer leader, currently holds the prestigious position...

Summary: This article explores the importance of aligning brand communication with customer...

After attending an engaging workshop on B2B marketing disruption hosted by the Marketing...

In the following article, Darron Jermy provides insights from his attendance at the Smarter Data...

Bruna, Solutions Account Manager at RECIPE Marketing, attended the 'Smarter Data Meets AI'...

After we recently ran a poll on LinkedIn on the topic of Fractional CMO’s, it was clear people...

Don’t know if you noticed, but things are a bit tight right now. We’re in ‘that part’ of the...

The Marketing Association’s second Marketing Meetup of 2024 has successfully concluded! Organised...

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

In today's competitive B2B marketing landscape, the effectiveness of lead generation remains a hot...

In this podcast by BlueOcean - The B2B Marketing Agency, Dale and Shannon explore the ongoing...

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

The first Monthly Marketing Meet-up of 2024 was hosted by the Marketing Association’s For-Purpose...

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

So where do you find quality NZ context research on the role of direct mail in today’s media mix?...

In the dynamic business landscape, Customer Experience (CX) is a key focus for organizations, yet...

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

We asked Marketing Association members from across New Zealand how AI has made a difference for...

From the earliest cave paintings to timeless fairy tales, stories have been the medium through...

Sobia Mughal, Chair of the Marketing Association’s B2B Special Interest Group and B2B Marketing...

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

Standing out for the right reasons on social media is hard. You have to meet your audience where...

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

To fight the fight, you need a solid foundation. Marketers often overcommit due to a desire for...

The August Sunrise Session sponsored by Energi was one for the books! Renowned international...

Embracing technology with Google to prepare New Zealand for the future The long-term outlook for...

The Art of Effective Measurement: How a strong culture of measurement will help you drive better...

Starting dumb is a powerful approach that sets the foundation for success. It involves questioning...

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

How to Build the Trust and Support to take a Challenger approach Being a marketing manager for a...

At the Christchurch Brainy Breakfast last week we were treated to a trio of speakers on the topic...

Uncertainty is on the rise globally. Mindful of these shifts, TRA conducted a study of 4,400 New...

Take the guesswork out of social and compare your social stats to over 7.4 million posts from NZ...

To achieve a challenger mindset, you need to define your purpose, clarify your motivation and be...

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly...

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

See how you stack up against competitors with Zavy’s benchmarks report To do social right, you’ve...

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

As I’m in the final stretch of my fifth lap around the sun as a marketer, here are the five lessons...

The axis of the universe has tilted: instability and uncertainty are our new normal. On any one...

Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions....

The marketing strategy behind Naomi Osaka’s global success: Lessons from MA’s Game Changer 2022 A...

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

“Without data you're just another person with an opinion”: The importance of getting your data...

How to use insights to get ahead of incumbents. Sunrise Session hosted by Tracksuit

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works....

How companies are leveraging technology to address rapid market changes. In recent months, many...

AI and machine-learning tools can enhance strategic planning. In this episode of the Inside the...

Too many companies equate strategy with hitting financial goals. They underestimate the...

If you internalize the real odds of strategy, you can tame its social side and make big moves....

The marketing profession is awash with more research than ever, but how do you tell good from bad?...

Not everything bad was caused by the pandemic... The talent shortage is strangling just about every...

We’ve seen some high-profile brands in the news of late on the topic of using Māori names and...

The timeless power of getting the basics right. The S-curve graph visualises the way that...

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto...

Once upon a time growth and purpose were diametrically opposed forces for organisations. The intent...

With so many worthy causes, what should brands support? There is plenty of information about the...

The term ‘creative effectiveness’ has been the focus of increasing debate. How should creative be...

Read any trend report and you’ll hear that Gen Z is the ‘activist generation’. It's easy to see...

Think back to how you started your morning. When you were getting ready, did you have to think...

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

The first session of the Marketing That Matters conference saw designer Karen Walker and Nuku Ora...

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

With ThinkTV NZ, we asked 6,000 kiwis about their favourite ads and found the three R's you need to...

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

As we celebrate the beginning of a return to near normal for Aucklanders, it feels OK to say how...

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

Renewed pride in being Kiwi What became very clear is that there is a strong sense of Kiwi pride...

“A smile is the shortest distance between two people” – Victor Borge.

There are many different types of content that can help generate leads and boost your marketing...

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Marketing is the most important initiative for a company wanting to achieve strong business growth....

Staggeringly, only 27% of companies reported growth when interviewed as part of the recent Qrious...

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

I admit, a couple of years ago when it was first suggested that the entire business could operate...

Today, word-of-mouth and customer referrals have become the single-largest influence on the...

ICYMI, the Marketing Association's Marketing South conference took place in Christchurch yesterday...

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...