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Resource Hub. - Duncan Shand, Managing Director - YoungShand

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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Customer Journey - balancing what you say with what you do

Summary: This article explores the importance of aligning brand communication with customer...

Challenger Marketing Part 6: Building the Platform

To fight the fight, you need a solid foundation. Marketers often overcommit due to a desire for...

Challenger Marketing Part 5: Driving Success for Challenger Brands

The Art of Effective Measurement: How a strong culture of measurement will help you drive better...

Challenger Marketing Part 4: How starting dumb helps set you up to finish strong.

Starting dumb is a powerful approach that sets the foundation for success. It involves questioning...

Challenger Marketing Part 3: Building Trust with C Suite

How to Build the Trust and Support to take a Challenger approach Being a marketing manager for a...

Challenger Marketing Part 2: Defining the Fight

To achieve a challenger mindset, you need to define your purpose, clarify your motivation and be...

Rising to the Challenge: How New Zealand Brands Can Thrive in a Changing World

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

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