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Resource Hub. - Yahoo Adtech

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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How to make native ads more creative

Native advertising is a rapidly evolving field, but many advertisers are not taking advantage of...

Are keywords enough?

Most brand safety technology considers only the keywords on the page or in the URL. Relying just on...

Post-Covid, brands must reassess the power of programmatic marketing

Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build...

Native Decoded: A glossary of terms

As adoption of Native Advertising matures, brands need to stand out for the right reasons and...

Four tips to improve your native advertising

Native advertising is a rapidly growing category, but with rapid change comes some confusion. At...

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