In this podcast by BlueOcean - The B2B Marketing Agency, Dale and Shannon explore the ongoing debate between marketing legends Mark Ritson and Byron Sharp regarding the balance of differentiation versus distinctiveness.

They explore how this conversation has shaped the marketing landscape and its implications for B2B enterprises in Aotearoa, New Zealand. Dale emphasizes the importance of incorporating both differentiation and distinctiveness in B2B marketing strategies, highlighting the need to strike a harmonious balance between the two.

To listen to the full podcast, click on the below link.

The Big Double 'D'Debate.

Source: BlueOcean - The B2B Agency, 05 March 2024.