"Planning is the foundation of any successful strategy."

The team at ADMATIC shares the template of a planning calendar that offers a roadmap to navigate critical retail periods for 2025 which will help you to  adapt to evolving customer behaviours, and achieve your business objectives.

The eCommerce Marketing Calendar for 2025 is a detailed framework designed to guide strategic marketing efforts throughout the year, ensuring alignment with key retail and e-commerce dates. Use this template to address key sales periods, holidays, and events while helping you to plan tactical activities, media strategies, and performance targets.This should be more than just a calendar—use this as your go-to resource to plan, measure, and optimise for year-round success.

How to Use This Calendar:

Plan Ahead: Focus on understanding the customer mindset for each key date or event, helping to tailor campaigns that resonate with shoppers. Leverage highlighted dates and note customer insights and trends you noticed last year to define the campaign duration and messaging, ensuring optimal customer engagement during peak sales periods.

Track and Adjust: Use metrics from past year to define performance benchmarks & refine strategies. Let the sales targets define the traffic requirements which in turn would help you plan Media Budgets. If there are improvements planned for the website to improve CRO, then consider higher conversion rates for the media budget

Execute Across Channels: Plan campaigns and tactical activities to maintain consistency in messaging and maximise the impact of marketing activities.Having a single view of all the activities you are running would help you optimise campaign planning and lay a foundation for next year.

Download our Marketing Calendar Template today and get a head start on your 2025 planning.

Source: ADMATIC, 3 December 2024