Do people like your website? Can they find what they are looking for, or do they get frustrated and leave? Bounce rates can give us some very important clues.
Bounce rate is the percentage of visitors who come to your website and leave without viewing another page or taking any action. In most cases, a high bounce rate is an indication that something is going wrong with your website.
To find your website’s bounce rate, make sure that you’re tracking your website data with Google Analytics.
Is a high bounce rate bad?
This answer really boils down to; that depends...
If we look at the bounce rate in terms of good vs. bad, we need to look at what kind of website you have.
For example, if you are operating an eCommerce website, having a high bounce rate would be concerning.
This is because the success of the website is dependent on users viewing multiple pages, adding items to a shopping cart, and completing the checkout process.
So a high bounce rate in this sense is a bad thing.
On the other side of the spectrum, if people are coming to your website to get your phone number, they might see it on the homepage, then leave with everything they need to get hold of you. In this case, a high bounce rate is fine.
Regardless of what a good bounce rate is, where is the industry standard of sitting pretty?
A bounce rate of 56% - 70% is considered on the higher end of the scale, but again, take into account your site structure. 41% - 55% is considered an average bounce rate and in the best case scenario we are looking at sitting in the 26% - 40% range.
So now that we know what a bounce rate is and how to decide if it’s good or bad - what can we do to lower the possibility for a visitor to bounce?
Having a website that is fast to load, has engaging content and the correct call to action will keep a user on your website for longer, and more likely to make a click.
If you’re wanting a professional opinion on your website, you can always contact us about an analytics review.