Over the past two years, I’ve had the pleasure of taking you behind the scenes with some of the most successful brands across Australia and New Zealand, pulling back the curtains to reveal how YouTube works for driving short term wins and long term brand building.

In a special live episode of ‘YouTube Works: The Long and The Short of It’ at Brandcast 2023 in Sydney, I sat down with two marketers in starring roles, who are leading teams and campaigns for two of the biggest brands not just locally, but across the world – Mondelez and Uber.

Across two different industries, these leaders have one thing in common - they’ve made YouTube marketing work wonders for their brands, driving results that matter.

- Mark Ritson

Read the full case study here>>