A meta-analysis via custom tracking and A/B testing
Are measures of user engagement accurate or relevant?
Catchi sought more certainty about how improving user engagement would affect other aspects of website performance. We approached this carefully by assuming that user engagement didn’t correlate with any aspects of performance, and that common metrics weren’t accurate, unless proven otherwise.
We spent a lot of time critically analysing the data underlying dozens of formal studies and articles written by industry members. We have decided not to name any brands with references. Instead, we encourage readers to do their own exploration with a critical eye that questions assumptions and biases.
Authored by Hadleigh Waldegrave, UX & Conversion Consultant at Catchi