The four drivers of Brand Authenticity;

  • Visibility
  • Vitality
  • Value
  • Virtue

 

More and more people are choosing brands based on their authenticity, and to meet this demand brands need to master a number of skills, both familiar and new. 

 

Brand Agency, Principals, conducted the Brand Alpha study in April, which seeks the opinion of New Zealand consumers around the four key drivers of authenticity, looking at the authenticity of 55 New Zealand brands.

 

In addition, this year they also reviewed how brands are performing against the differing perceptions between generations.

 

Download the report to understand what it takes to become an authentic brand leader in New Zealand.