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Blog - Steve Main

Check out our range of blogs below where you will find valuable, educational, and insightful marketing content.

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The essentials of B2B branding

With the landscape more complicated for B2B brands than ever before, there’s much to consider when...

Lime scoots

This week Lime e-scooters were withdrawn from the streets of Auckland. Principals’ Steve Main...

FMCG brands, is product packaging responsible for your brand's growth (or lack of it)?

In an increasingly environmentally conscious world, it’s not just effective packaging design but...

The rise and fall of brands

For more than a decade, we have been researching what makes great brands through the lens of...

What I learned about branding in Nepal

Steve Main shares the tale of his family trek in Nepal which led to an unexpected branding lesson.

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