The COVID crisis has been the catalyst for many businesses rethinking their daily activities, including marketing. While some of us have been quick to adapt our marketing approaches to a now exclusively digital world, the rest of us are getting the shove to change tack quick. Conferences, tradeshows, and coffee dates must be put on hold; now we need to reach our audiences virtually.
In this blog, long-time friend and sponsor of the Marketing Association, Engaging Partners, share their insights into marketing tactics to help your events business through the pandemic.
Here, we share three tactics to help your transition from face-to-face to digital marketing initiatives. But don't think of them as quick-fixes to see you through the current pandemic, these tactics might change the way you do your marketing for good.
The experience of a live event is hard to beat, and they make for fantastic networking and relationship building. But your customers are housebound, so now's the time to innovate and bring the event to them in the comfort and safety of their homes. Whether live or on-demand, webinars are a great way to continue to engage with your customers and they're super easy to organise.
Here are some tips for a successful webinar:
Do you have the right tools to automate your events? Whether in person or digital, Engaging Partners' Guide to marketing automation will give you an introduction into how the right software can save you time and delight your customers.
If you're a marketer incorporating video into your content strategy, you're likely to see 66% more qualified leads a year than those that don't (OptinMonster, 2019).
But creating video content is often easier said than done, so here are some tips to help you think laterally about video content while working from home:
One of the most important ways we can continue to create value for our customers right now is by making ourselves available. A live chat feature on your website is a great way to facilitate real-time conversation, and with a bot, customers can find the answers to their questions without you having to be online 24/7.
Here are some tips for getting started with live chat and chatbots:
Keen to get started with chat features? Get in touch with the team at Engaging Partners to learn how they can help you implement HubSpot tech that'll take your marketing to the next level.
We hope these tactics will empower you to introduce fresh ideas that can easily be implemented into your marketing strategy. Whether or not the COVID crisis has directly impacted your business, these tactics are all great initiatives for inbound marketing, and they're sure to create brand impact and drive results for your business.
Take care and stay kind!
If you need a hand getting started, or want to talk more about marketing tactics or events, get in touch with the Engaging Partners team today.
Sign up to receive updates on events, training and more from the MA.