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Don't Panic About Google's Latest Algorithm Update

Google's periodic algorithm updates often spark concern and speculation within the digital...

New Zealand Red Cross and the Pitfalls of Poverty P*rn

As New Zealand Red Cross gears up for its 2024 annual appeal, Rowan Worner, Marketing Manager at...

Brainy Breakfast Recap: Social Media Tips and Insights

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

AI Tools For Ad-Land

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

The Power of Memes in Marketing

Standing out for the right reasons on social media is hard. You have to meet your audience where...

5 Things I've Learned About ChatGPT as a Social Media Manager

Remember when 'the cloud' was just something that blocked the sun on beach days? The digital age...

Is AI the answer? Why we’re not convinced – yet

AI is everywhere right now. It answers your questions when you book a holiday. It’s writing essays...

Six simple ways to create Accessible Content

Being diverse is the only way we can be. Being inclusive is the best we can do. Disability is part...

Past Presentation from DDO 2022: Sam Stuchbury on successful TikTok campaigns

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

Four content lessons from MA's Brainy Breakfast

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

Esports and Online Gaming: The New Playing Fields

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Timeless Content Marketing Lessons from Dr Seuss

Inspired story-driven content marketing can be taught to us from Dr Seuss, one of the world’s...

Top 10 Ads in New Zealand - Results 2022

To see what really resonates with Kiwi audiences, TRA regularly asks New Zealanders to tell us...

Free guide to Marketing Automation

Ask any marketer today what their number one technology requirement is, and chances are they'll...

Marketing Automation: Why you need it and why you need it now

Marketing automation has become an essential part of the tech stack for today's Marketer. If brands...

Nurture your customer lifecycle

To keep up with the evolving consumer, marketers need to equip themselves with skills and tools...

Content Marketing gets native

If you think it might be a good tactic to use to interrupt people, then you may want to take a...

Content marketing's secret weapon - social media

A well-conceived content marketing strategy has the power to unlock the hidden potential of social...

Inbound marketing: Building your brand with better online content

Inbound marketing can help you attract more of the right type of visitors to your website and...

Infographic: The best content to use for each social channel

Creating and sharing content that engages your target audience on social media can be challenging....

How to start delivering the leads your sales team really wants

In this blog, we share some tips to help facilitate the relationship between these two important...

Leveraging Content and Marketing automation to close more leads

Why is it that 60% of B2B marketing content goes unused by sales teams?[1] Perhaps it's due to poor...

How to select and implement the right marketing automation platform

In this blog, Engaging Partners (MA Content Marketing Sponsors and Inbound Marketing specialist...

How to avoid a breakup with your customers before their first purchase

Brands spend thousands of dollars acquiring customers. Whether that be through traditional...

Top tips for selecting content marketing technology.

New to content marketing or about to ramp up your strategy? In this blog, Engaging Partners share...

Behind the Scenes Content

Develop Long Term Brand Advocacy by Using Behind the Scenes Content. Watch the video below! Prefer...

What should you do about sponsored content?

To clarify, sponsored content is typically the term given to badged native advertising - a paid...

Content has taken centre stage

Good luck tricking Google Bashing out generic press releases with repetitive phrases and words is...

5 Reasons Why Content Marketing Will Help You Grow Your Business

In today’s digital world, having a good digital content marketing strategy is crucial to the growth...

Six content marketing myths - busted

Getting content marketing right is both more complex than its most fervent promoters claim... and...

6 Ways to Increase Engagement with the Anchoring Bias

Your initial thought is that the cookie seems like a good price and a wise snack choice. There’ll...

A quick fix for writer's block

Alice Moore from Mint Design shares a new AI-powered creativity tool in the video below:

The Past, Present and Future of the Privacy Act 2020

In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal...

5 things you need to know about the Privacy Act changes

On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to...

Work in events? Here’s how to transform your strategy in lockdown

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

Why and how you should put users at the centre of your content marketing

The presenters discussed how to stay relevant in an era where content is being consumed in greater...

How to master personalised marketing

This guide is packed with proven tips and ideas that you can apply to your core marketing...

How to keep marketing during COVID-19

Play the big-hearted long game

3 Reasons to Invest in Professional Website Copywriting

In 2020, the difference between a good website and a great website isn't necessarily the design or...

Email Marketing has made a comeback, and it's here to stay.

Being a marketer in the time of COVID-19 is tough. Heck, being a person during COVID-19 has been...

How to: double your lead generation in 30 days

This eBook is packed with proven tips and ideas that you can apply to your core marketing...

What type of content suits your lead generation strategy?

There are many different types of content that can help generate leads and boost your marketing...

5 Reasons To Use Photography In Your Creative Work

Creativity comes in many forms and combinations when you see it out in the world. While it can make...

How to get the sales team to use your content

If there’s one thing that bugs marketing managers the most, it’s when hours (and hours) spent...

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