The use of data by businesses and government agencies has hit media headlines for all the wrong reasons lately.
The issues that have arisen fall into 3 areas:
In addition to this, changes are taking place on the regulation of data privacy and use. NZ has a new Privacy Data Bill in parliament, and the European Union will implement GDPR (General Data Protection Regulation) on 25 May 2018.
So that's a fair bit going on. But don't forget, in NZ there are clear guidelines that protect the privacy of individuals provided via the Privacy Act.
So, are these data issues really a concern to people in the modern world? Aren’t people more accepting of their data being used if it's used for good?
To help answer these questions, I’ve looked to research conducted by the Office of the Privacy Commissioner. The responses provide insight into what kiwis see believe are the issues and if the current measures are actually ok.
New Zealander’s views on privacy concerns and data sharing
Yes, the issue of data privacy is a concern to the NZ public, but the specific areas of privacy issues they are worried about varies.
Our concerns are:
62% of New Zealanders think data should not be shared as the risks to people’s privacy outweighs the benefits. New Zealanders are more sensitive about sharing phone, email, earnings, health, location and website visit data.
The below is a ranking that identifies what types of data New Zealanders are most concerned about sharing with organisations:
New Zealander’s willingness to share their information jumps from 38% to around 60% if certain parameters are put in place by organisations:
Does the Privacy Act and Privacy Bill adequately cover the publics concerns?
Yes! The Privacy Act sets out 12 clear principles for organisations to follow that protects individuals.
The Privacy Bill has also been introduced to parliament to bring the current act into line with overseas initiatives, such as GDPR in the EU, to make the Privacy Act fit for the current advancements in technology, data usage and public views. The Bill is due to come into force on 1 July 2019.
The Privacy Act and Bill covers all the concerns of New Zealanders. In fact, it goes well beyond that to ensure elements such as:
Are NZ businesses adhering to the Privacy Act?
The Marketing Association’s opinion is that NZ organisations take data privacy very seriously by placing the individual/customer at the centre of the data decisions, i.e. they ask is this what the customer would want us to do? They do this because they understand the unwritten principle that just because you can (legally) use the data in a certain way, it doesn’t mean you should – the customer might not approve.
New Zealand also has the Data Warranty Register administered by the NZ Marketing Association. Companies that carry the Data Warranted logo treat your personal information with respect and absolute privacy, in accordance with best practice standards and New Zealand law.
So, what are our predictions for the future of data privacy and data sharing?
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