As a marketer you understand the importance of measuring conversion rates, campaign budgets and brand awareness. These things are your daily ‘bread and butter’ But there’s another aspect of your responsibilities which is not so obvious…. understanding laws and regulations which affect your marketing and communications. Get them wrong and it could cost you dearly, not only financially but in loss of brand reputation.

This guide will give you easy reference to the key points in plain English. It is not a legal handbook; it is an easy reference to the legislation governing communications with your customers and prospective customers. It has been compiled by the Marketing Association’s compliance advisor, Keith Norris, with the benefit of over 30 years advocating and lobbying for fair laws to protect both business and the consumer.

This is a MA Member-only resource. To receive your copy, fill in the brief form below and it will be sent to your inbox.

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Marketing law guide review page

Here are the topics we cover in this guide: 

The Fair Trading Act The Consumer Guarantees Act
The Unsolicited (commercial) Electronic Communications Act. The Privacy Act.
The Copyright Act. The Major Event Management Act.
The Gambling Act. The Commerce Act.
The Mailbox Codes of Practice. Plus some real examples!