Without sacrificing the data you need to deliver personalised customer experiences Customer data...
Connect your marketing experts and take performance to the next level The customer journey isn’t as...
Delivering personalisation, despite the roadblocks Customers expect perfectly personalised digital...
Why CDPs are different from the tech that came before The latest tech, the best results, the most...
The next step in your customer experience journey Targeting digital ad campaigns with third-party...
In the third video of the series, Sharon Abbott chats with fellow SIG Member Simon Wedde as he...
A Message from the Data Futures Partnership The Data Futures Partnership was established as an...
In the second video of the series, Andrew Gale and Sharon Abbott discuss the importance of data...
In the first video of the MA Data SIG Series, members Sharon Abbott and Andrew Gale discuss the...
The Marketing Association’s CX Special Interest Group share their thoughts on three key sessions...
“Without data you're just another person with an opinion”: The importance of getting your data...
The bigger the data, it appears, the better the chances much of it will be “bad” data. And that bad...
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