The bigger the data, it appears, the better the chances much of it will be “bad” data.
Are you interested in personalising your marketing communications, improving customer engagement...
While many organisations have expected that consistent data collection and closer collaboration...
Data is everywhere we look. Virtually all organisations have the sense they’re sitting on vast...
This paper outlines a robust approach to developing customer segmentation. If you make a product,...
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and...
By Sharon Abbott, Head of Data Governance, ANZ Member of the Marketing Association’s Data Special...
What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you...
Salt’s Consultants Susan Lord, Oxana Metz and Richard Jee from our Auckland office shares their key...
With everything capturing our data every time we use it - plus many apps which capture our data...
With overwhelming enthusiasm, a panel of the world’s advertisers and marketers affirmed the...
The truth is because it’s unbelievably difficult to create value at scale. It’s easy to create a...
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