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Data privacy: how to build trust and connect with your customers

Without sacrificing the data you need to deliver personalised customer experiences Customer data...

Multiple channels, multiple teams, one solution

Connect your marketing experts and take performance to the next level The customer journey isn’t as...

A personal touch in a digital world

Delivering personalisation, despite the roadblocks Customers expect perfectly personalised digital...

Customer data platforms: a new breed of marketing tech

Why CDPs are different from the tech that came before The latest tech, the best results, the most...

Unlocking the power of first-party data

The next step in your customer experience journey Targeting digital ad campaigns with third-party...

MA Data SIG: Customer Data Platforms in Plain English

In the third video of the series,  Sharon Abbott chats with fellow SIG Member Simon Wedde as he...

Governance of Data Guidelines

A Message from the Data Futures Partnership The Data Futures Partnership was established as an...

MA Data SIG: The Importance of Data Quality

In the second video of the series,  Andrew Gale and Sharon Abbott discuss the importance of data...

MA Data SIG: The Value of Data

In the first video of the MA Data SIG Series,  members Sharon Abbott and Andrew Gale discuss the...

Data Transformation, Data Hunches, and VoC

The Marketing Association’s CX Special Interest Group share their thoughts on three key sessions...

The importance of getting your data transformation right

“Without data you're just another person with an opinion”: The importance of getting your data...

As Data Quality Declines, Costs Soar

The bigger the data, it appears, the better the chances much of it will be “bad” data. And that bad...

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