Anubha Sahasrabuddhe, a seasoned global consumer leader, currently holds the prestigious position of Chief Growth Officer at Lion Beverages in Australia. With an impressive track record of steering renowned brands like Coca-Cola, M&M's, Toohey's, and XXXX, Anubha brings a wealth of cross-cultural experience from diverse markets characterized by rapid change and volatility.

Having spent over two decades away from her homeland, Anubha made a triumphant return in 2021 to Lion Beverages as the CMO. Embracing her new role as CGO, she orchestrates a harmonious fusion of strategy, consumer brands, ventures, data, analytics, and cutting-edge technology to propel growth and innovation within the organization.

Anubha's enlightening presentation at Brand Summit 2023 explored into the captivating journey of "Reviving an Australian Icon: How Lion is Creating Cultural Relevance for their Brand". Her insights shed light on the strategies and tactics employed to revive a beloved Australian brand and the challenges and opportunities encountered in the process. Watch now to uncover the complete insights from this transformative discussion.

Source: Brand Summit 2023, Marketing Association