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Resource Hub. - Kitty Shui, Senior Data Strategist at Google Cloud, Digital Alchemy

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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Framing in Marketing: Back to Basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

Social Sharing: A proven way to increase customer engagement

As the name suggests, ‘social sharing’ refers to the act of social media users sharing specific web...

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