Social Media

A huge thank you to the Marketing Association for a fantastic Digital Day Out on 28 July. It was a...

Don’t believe everything you hear about social media. If you run a business in Aotearoa, you’ve...

You don't write a new playbook for a game that hasn't changed. Google published something...

AI is transforming B2B marketing and analytics. Explore practical AI use cases, ethical risks,...

Conductor, a US-based organic marketing platform, surveyed over 250 digital leaders at US...

Community marketing is one of the most powerful ways to build a brand that people trust and...

A marketing student’s journey from fear and uncertainty to confidence and clarity through the Top...

Christmas ads we love most and the powerful lessons they teach us about generosity, kindness, and...

Learn how personalised social feeds reward relevance, not volume. Improve your social strategy by...

With interest rates easing and optimism rising, marketing has a new mission: to lead emotional...

A Stanford study warns that AI trained for performance may trade truth for persuasion boosting...

Tanmay Desai, CEO and co-founder of Truestock, breaks down the essentials of stock image licensing...

What if an electricity company could make you smile every time you paid a bill? Or a taboo so...

Unlock the Science of Persuasion in Just 30 Minutes The Persuasion Pathway is a fast, practical...

In this article, Dean Taylor, CEO at Contagion, explores how emotional openness can elevate...

Rosina Webb, Founder and Brand Director of Energise, weighs in on the personalisation trend shaping...

Mother’s Day 2025 has just been, but there's still a lot to learn and unpack with this occasion. To...

The NZ Social Marketing Network webinar explores how the bold Love Better campaign reached young...

In this blog post, Andrey Arestov, Marketing Automation Lead at Sky New Zealand, shares practical...

In this festive reflection, Dean Taylor, CEO/Founder of Contagion, shares how the early sight of...

NZ Social Marketing Network webinar explores engaging teen boys to prevent violence and Practice...

Over 100 marketing professionals attended the MA’s July 2024 Monthly Meetup, organised and hosted...

In a surprising twist, Google has reversed its decision to phase out third-party cookies in Chrome,...

Today's marketers in Aotearoa face the challenge of creating content across numerous channels on...

In this engaging article, Brett Colliver, CCO at Dentsu Aotearoa, highlights his top picks from...

Moumita Das Roy, Marketing & Communications Manager at Dulux New Zealand, explores the universal...

In the latest issue of NZ Marketing Magazine, CEO John Miles of the Marketing Association reflects...

In the dynamic world of digital marketing, staying ahead of the curve is crucial. While Facebook...

Join Flick from Thompson & Spencer Agency for exclusive insights into TikTok Notes, the latest...

Social Marketing addresses some of the biggest challenges facing society, in an increasingly...

Google's periodic algorithm updates often spark concern and speculation within the digital...

As New Zealand Red Cross gears up for its 2024 annual appeal, Rowan Worner, Marketing Manager at...

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

Standing out for the right reasons on social media is hard. You have to meet your audience where...

As the recession continues to wreak havoc on Kiwi businesses, marketers and being forced to tighten...

Remember when 'the cloud' was just something that blocked the sun on beach days? The digital age...

Every week there seems to be a new recommendation for what to add to your marketing strategy....

Have you heard of social sentiment monitoring? It can be a handy tool for New Zealand marketers who...

We're all familiar with this notification: "iCloud Storage Is Full. Photos, videos, and iCloud...

You don't need me to tell you that New Zealand is in recession; as our GDP falls for the second...

#1 Fastest Growing Social Media Platform The Facts As of 11th July, Threads is the number 1 social...

AI is everywhere right now. It answers your questions when you book a holiday. It’s writing essays...

The internet is blowing up with a fresh new feud between Zuckerberg and Musk after the unveiling of...

Another month, another OCR increase on the horizon and more doom and gloom as the country awaits...

Being diverse is the only way we can be. Being inclusive is the best we can do. Disability is part...

‘Do you think TikTok will be around this time next year?’ It’s the question on many of our clients’...

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

The rise of video as a social media content format is a topic on the mind of many a marketer. With...

What are the stats? Kiwis are spending more time engaging with social media than ever before. With...

Marketing successfully through recession (yes, it is possible!) If you’re a marketing manager, then...

An interesting point of difference here at Matter is that, at some stage, every member of our team...

Spotting subscription options popping up in your Instagram feed? It might have you wondering what...

If Meta’s social channels (Facebook and Instagram) make up part of your digital marketing strategy...

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

In this Report GWI's Social flagship provides the most important insights on the world of social...

Be part of the hype: Introducing Product Drops Picture this: Your favorite brand announces that...

Instagram recently published an update on their accessibility improvements. They talked about how...

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Inspired story-driven content marketing can be taught to us from Dr Seuss, one of the world’s...

A Social media strategy can be a daunting task for anyone not familiar with the platforms or their...

In the middle of a pandemic, AstraZeneca marketers faced a challenge: how to reach oncology...

To see what really resonates with Kiwi audiences, TRA regularly asks New Zealanders to tell us...

In 2022, a crucial determining factor in the success of your business is social media marketing. It...

With Duolingo the latest brand under fire for a social gaff, how can brands allow their social...

Ask any marketer today what their number one technology requirement is, and chances are they'll...

Marketing automation has become an essential part of the tech stack for today's Marketer. If brands...

To keep up with the evolving consumer, marketers need to equip themselves with skills and tools...

If you think it might be a good tactic to use to interrupt people, then you may want to take a...

A well-conceived content marketing strategy has the power to unlock the hidden potential of social...

Inbound marketing can help you attract more of the right type of visitors to your website and...

Creating and sharing content that engages your target audience on social media can be challenging....

In this blog, we share some tips to help facilitate the relationship between these two important...

Why is it that 60% of B2B marketing content goes unused by sales teams?[1] Perhaps it's due to poor...

In this blog, Engaging Partners (MA Content Marketing Sponsors and Inbound Marketing specialist...

Brands spend thousands of dollars acquiring customers. Whether that be through traditional...

New to content marketing or about to ramp up your strategy? In this blog, Engaging Partners share...

Since Instagram got rid of chronological feeds back in 2016, business owners and marketers have...

Instagram updates you need to know about Want better engagement on Instagram? Three of the social...

ATTENTION MARKETERS: Streamline your social media content this Christmas.

The Importance of Choosing Local Influencers By Courtney Ramsdale - Content Integration Strategist...

With outdoor, theatre and radio advertising all plummeting in lockdown, brands are searching for...

Key Social Media & Influencer Marketing Trends for 2021 By Courtney Ramsdale - Content Integration...

Let’s be honest. What’s all the fuss about Tiktok?

Develop Long Term Brand Advocacy by Using Behind the Scenes Content. Watch the video below! Prefer...

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

You’d be surprised at how much people judge someone based on their social media profile – potential...

Common mistakes brands make with influencer marketing and how we can help By Kehlani Seth, Intern...

To clarify, sponsored content is typically the term given to badged native advertising - a paid...

Good luck tricking Google Bashing out generic press releases with repetitive phrases and words is...

If someone says to you “this isn’t a pyramid scheme”, 9 times out of 10, it is. My frustrations...

In today’s digital world, having a good digital content marketing strategy is crucial to the growth...

Getting content marketing right is both more complex than its most fervent promoters claim... and...

Facebook ads can be tricky – and cost a ton. Here’s how one campaign manager took Facebook...

At realestate.co.nz we use our social platforms to understand more about the property hunting...

In a fast-moving digital battleground, it's no secret this year will have its fair share of...

My presentation shed light on the current state of the industry in New Zealand, alongside Olivia...

Influencer marketing harks back to the 1800s, but thanks to the power of YouTube, Facebook and...

Your initial thought is that the cookie seems like a good price and a wise snack choice. There’ll...

Source: 2 weeks ago. Meeting with senior creative. Multi-award winner. Good friend.

Alice Moore from Mint Design shares a new AI-powered creativity tool in the video below:

In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal...

On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to...

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

The presenters discussed how to stay relevant in an era where content is being consumed in greater...

As a society, we have entered into an unimaginable world to navigate. And as marketers and brand...

Modern consumers, overwhelmed by media and visual content on a daily basis, are turning their backs...

This guide is packed with proven tips and ideas that you can apply to your core marketing...

Play the big-hearted long game

It feels like we have had the term 'content marketing' as apart of our wider marketing lexicon...

Online Retailers: Get 4 social media tips for better sales this Christmas from Mint Design on Vimeo.

Member question: I have an upcoming campaign and want to add some influencer marketing alongside...

In 2020, the difference between a good website and a great website isn't necessarily the design or...

Being a marketer in the time of COVID-19 is tough. Heck, being a person during COVID-19 has been...

It’s time to roll out the red carpet! Today, YouTube released the top ads that Kiwis chose to watch...

This eBook is packed with proven tips and ideas that you can apply to your core marketing...

Social media has taken an absolute beating in recent months. It’s at the heart of international...

There are many different types of content that can help generate leads and boost your marketing...

Creativity comes in many forms and combinations when you see it out in the world. While it can make...

Everyone connected to the internet is a broadcasting station. Through a variety of platforms,...

So what were the key takeaways? Well I can tell you at 40 minutes long there are a lot but I’ve...

As the name suggests, ‘social sharing’ refers to the act of social media users sharing specific web...

If there’s one thing that bugs marketing managers the most, it’s when hours (and hours) spent...

Less is more.