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Resource Hub. - MA's Data Special Interest Group

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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MA Data SIG: Customer Data Platforms in Plain English

In the third video of the series, Sharon Abbott chats with fellow SIG Member Simon Wedde as he...

MA Data SIG: The Importance of Data Quality

In the second video of the series, Andrew Gale and Sharon Abbott discuss the importance of data...

MA Data SIG: The Value of Data

In the first video of the MA Data SIG Series, members Sharon Abbott and Andrew Gale discuss the...

Direct Marketing Data Best Practice Guidelines

The Marketing Association’s Data Special Interest Group (SIG) have designed Guidelines for Direct...

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