But what exactly are AI strategies, and how can they revolutionise our approach?
AI strategies encompass a range of techniques that leverage artificial intelligence to gather, analyse, and interpret data, enabling businesses to make informed decisions and drive impactful outcomes.
Traditional manual marketing strategies, though valuable in their own right, often fall short in today's dynamic environment. They are prone to human error, limiting their accuracy and reliability. Time-consuming manual processes, such as data analysis and campaign planning, often leave little room for unleashing the full potential of creativity.
However, it’s important for us to explore the gaps in how we currently approach marketing strategies and how AI can help.
The biggest downside to humans is just that – we’re human. While being human means we can form deep and intrinsically complex connections in a way that machines can’t, it’s also our downfall. It means we can be blind to opportunities or make small but consequential errors.
Even the best strategies, developed based on in-depth consumer research and careful content planning, can be harmed by a promotional email sent to the incorrect segmentation. As a result, customers not interested in the service receive irrelevant emails, leading to decreased engagement and a waste of resources. The error not only tarnishes the brand's reputation but also leads to missed opportunities to reach the intended audience and generate sales.
This type of human error can happen for various reasons, such as manual data entry mistakes, miscommunication within the team, or oversight during the campaign setup process.
Regardless of the cause, the consequence is a setback in the marketing efforts and a negative impact on customer experience. Not to mention, it’s a significant waste of time and resources.
Reduced capacity for creativity
For many of us marketers, creativity is the part of the job we live for. Results are great, and client satisfaction is great, but getting to flex our creative muscles and creating something so fresh it has people saying, ‘Damn, why didn’t I think of that?’
However, in the fast-paced world of marketing, that window of creativity is shrinking. The demand for strategic planning and meticulous preparation to ensure results often leaves us with less time to dedicate to the actual act of creation.
For instance, you could be working on a new product or service launch. The strategic planning phase consumes a significant portion of your time and energy. You conduct market research, analyse competitors, and develop a comprehensive marketing strategy. While these steps are essential, they can be time-consuming.
As a result, you find yourself rushing through the creative phase, settling for safer and more conventional ideas rather than pushing the boundaries of creativity. The pressure to meet deadlines and deliver results may dampen your enthusiasm and passion for creating something truly remarkable.
However, when by embracing an AI-powered strategy, it allows us to bypass the extensive planning phase and dive straight into creativity.
AI strategies open up a world of data
Ensuring creativity excels into successful outcomes means making sure that what’s being created resonates with the right audience.
In the digital space, data continues to reign as king.
The problem is, there’s a heck of a lot of it.
AI not only opens up a world of data, but it acts as a GPS that navigates that world for us. It taps into various sources like customer interactions, social media, website analytics, and market research. AI algorithms can quickly sift through these datasets, extract relevant information, uncover patterns, trends, and insights that may otherwise be overlooked.
One area where AI excels is customer segmentation and targeting. By analysing customer data, AI algorithms can identify distinct customer segments based on demographics, preferences, purchase history, and behaviour patterns. This enables marketers to craft more targeted campaigns with a new level of accuracy.
Real-time optimisation is another realm where AI shines. AI enables marketers to quickly adapt their strategies by continuously analysing data in the moment. It detects opportunities for optimisation by monitoring user interactions, enabling marketers to fine-tune ad targeting, refine messaging, and adapt campaign parameters swiftly.
Future-proofing your business with AI strategies
While it’s been around for a while, AI has felt like an overnight sensation.
It’s been as thrilling as it’s been daunting, with many businesses still scrambling to catch up as AI continues to accelerate at an unprecedented rate.
We do try to see the pitfalls ahead, but let’s face it, that’s a big ask. Inviting AI into your business can change that.
For example, AI algorithms can identify patterns and trends within the data to make predictions about future customer behaviour. By analysing historical data and applying predictive models, AI can forecast users’ preferences, identify potential risks, and anticipate market trends (like what could potentially be the next ‘AI’).
These insights provide businesses the tools they need to not just survive through periods of change, but thrive and create legacies. That is to say, only if this tool is understood, harnessed, and deployed correctly.
Bringing AI strategies into your business
In the rapidly evolving landscape of marketing, embracing AI strategies is no longer a luxury but a necessity for businesses. The limitations of human intelligence, such as human error and reduced capacity for creativity, can hinder the effectiveness and efficiency of marketing efforts.
AI revolutionises marketing by leveraging its ability to analyse vast amounts of data, opening up a world of insights and opportunities that may otherwise be overlooked.
By tapping into various data sources and employing AI, businesses can better understand their audience, optimise their strategies in real-time, and future-proof their operations for the next wave of change.
Attain has an exclusive partnership with Robotic Marketer. A groundbreaking marketing strategy technology platform, Robotic Marketer harnesses the power of artificial intelligence (AI), machine learning, and big data that enables the development, management, execution, and performance reporting of marketing strategies.
From there, the team at Attain implements these strategies and uses AI marketing to create human-centric content that resonates with targeted audiences.
Get in touch with our team to see how we can bring your strategies into the future and grow your business.