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Why B2B Storytelling is Key

From the earliest cave paintings to timeless fairy tales, stories have been the medium through...

We build it so they will come: How the roles of B2B sales and marketing align to get results

Ask a B2B marketer which internal stakeholder relationship is the most critical and the most...

Navigating the Ethical Landscape of AI in Marketing

Rebecca Caroe, B2B Marketing Consultant and member of the B2B Special Interest Group, sat down with...

Can We Identify Clues to Help Our Teams Handle Mental Stress?

Many organizations place a high priority on employee wellbeing, genuinely care for their teams,...

Marketing Automation - the future for B2B tech businesses

Time to move away from disparate marketing tech? Welcome to a brand-new year. Undoubtedly, you'll...

5 Things I've Learned About ChatGPT as a Social Media Manager

Remember when 'the cloud' was just something that blocked the sun on beach days? The digital age...

The Dirty Secret Behind ChatGPT

As a copywriter, I do not advocate for getting ChatGPT to fully write copy or content. Instead, I’m...

How AI Strategies Elevate Marketing Effectiveness

As the digital landscape continues to evolve, the true potential of AI remains largely untapped. We...

Attain’s Marketing Business Alignment Tool

Maximise your business’ growth potential This comprehensive self-assessment and scorecard document...

Martech Advice and Anecdotes – What I Learnt at April’s MA Marketing Meetup

Technology is an essential component for successful B2B marketing - but the plethora of choices is...

What Marketers Can Learn About Stakeholder Buy-in from HBO’s Succession

HBO's Succession has captivated viewers with its gripping drama and dark humour and its current...

Don't Get Trapped by Traditional ROI: The Metrics You're Missing

Sometimes trying something new and investing in things you think your audience will like pays off....

Implementing effective B2B Brand Strategies; Event takeaways

Check out the video capturing the mood of the evening at the end of this blog! A big thank you to...

Aotearoa New Zealand, Our Story

Te ao Māori features in New Zealand Story film to support Kiwi organisations reconnecting globally...

Why your second customer is finance

My 5 key takeaways from The B2B Institute’s recent podcast Review by PJ Morris, Head of Marketing &...

The B2B Buyer and the art of seduction

The B2B Buyer and the art of seduction Emotions drive the B2B buyer on their buying journey. We all...

Is your brand story focusing on the wrong hero?

I'm amazed that marketers are still putting themselves first in their brand story. Big mistake. As...

The B2B Likeability Gap is real

B2B brands have a problem: they’re not as likeable as B2C brands. There are many reasons for this....

The Great B2B Buyer Delusion

The B2B buyer is not a robot. The B2B buyer world is suffering from a delusion, and it’s this: that...

How to Align your Brand and Customer Experience

Customers aren’t just looking for products and services, they’re looking for an experience. The...

Timeless Content Marketing Lessons from Dr Seuss

Inspired story-driven content marketing can be taught to us from Dr Seuss, one of the world’s...

Forget personalisation, it’s impossible and it doesn’t work

True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and...

Case Study: A New Way to Promote a New Indication

In the middle of a pandemic, AstraZeneca marketers faced a challenge: how to reach oncology...

7Speaking applies the lessons of smarter lead generation on LinkedIn

First launched in 2001, 7Speaking is one of the major players in the online language learning...

Key Takeaways from Session 3 of MA’s 2022 Marketing Disrupted: B2B Edition

Written by Sam Irvine, Member of MA’s B2B Special Interest Group It was a privilege to hear Tim...

Key Takeaways from Michael McGlynn’s presentation at MA’s 2022 Marketing Disrupted: B2B Edition

An agile framework to digital product commercialisation Presented by Michael McGlynn, Group Digital...

Uncensored CMO Podcast Review

Why we should all give a s**t about B2B - Jon Lombardo and Peter Weinberg, LinkedIn B2B Institute...

Key Takeaways from Session 2 of MA’s 2022 Marketing Disrupted: B2B Edition

In which Andrea Clatworthy, Global Head of Account Based Marketing at Fujitsu UK and James Kyd,...

Key Takeaways from Mark Lethbridge’s presentation at MA’s 2022 Marketing Disrupted: B2B Edition

Written by Sam Irvine, Member of MA’s B2B Special Interest Group We were honoured to hear Mark...

2021 NZ B2B Marketing Survey

This is the second year the B2B Special Interest Group (SIG) has put together this survey. This...

2020 NZ B2B Marketing Survey

The Marketing Association established it's first B2B Marketing Special Interest Group (SIG) in...

New Zealand B-to-B Marketing Report 2020

Why is B-to-B marketing so samey, and how can it be made more effective? Those are the central...

The essentials of B2B branding

With the landscape more complicated for B2B brands than ever before, there’s much to consider when...

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