This webinar explores how focusing on ROI can turn a good idea into a fundable one. Join Russ Duncan from EECA as he shares a real-world case study, practical tips, and an easy-to-use framework for showing financial impact in social marketing all in plain, down-to-earth language.

One of the core values of social marketing is to take and apply commercial marketing models and approaches to our mahi. And, showing financial return on investment is a key tool of the commercial marketing playbook.

This webinar looks at how taking that dollar-driven approach to an intervention removed value judgments and made it a prudent intervention by the books. Which ultimately supported securing campaign funding in the current environment. Using this case study, we will unpack how we approached shaping an ROI, tips and tricks for others (regardless of intervention size), and a framework that can be used. This webinar will be plain English and pragmatic, and will have time aside for Q&A.

Speaker is Russ Duncan, a social marketing practitioner from EECA who is applying ROI methodologies to EECA’s key public engagement work while also having no idea how to create a pivot table in Excel.

Source: New Zealand Social Marketing Network, 07 November 2025